BT Increases Sales Volume and Efficiency Using DoubleClick Bid Manager With Google Analytics Premium

Cross-posted on the DoubleClick Advertiser Blog Modern marketers live in a world that’s dominated by data. Advancements in programmatic buying enable marketers to leverage data and analytics to connect precisely, in real time. Advertisers who are smart about organizing, segmenting, and acting on this data...

Read More

Heard at SES

Well, SES San Jose 2006 is over, and we had a great time meeting all of you who stopped by the Google Analytics booth and attended the Google Dance. Yesterday, there was a panel called "Vendor Chat On Measuring Success" which included our own Brett Crosby, Senior Product Marketing Manager for Google Analytics and co-founder of Urchin. Each of the vendors on the panel were asked to discuss the various...

Read More

Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.The...

Read More

New media partnerships and ad solutions for mobile app promotion

As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings...

Read More

Marketo Scores 10X Higher Conversion Rate With Google Analytics

"Google Analytics has helped us increase the effectiveness of our AdWords remarketing campaigns by improving the targeting of our audiences and allowing us to present more relevant ads." —Mike Telem, VP of Product Marketing at Marketo Marketo, a leading marketing automation company, is a strategic partner...

Read More

Google Analytics Hackathon in London - Retrospective

On March 25th, the Google Analytics Premium team hosted the first Google Analytics Hackathon in London. 18 developers from several agencies worked on the Google offices for a full day session of ‘hacking’. They connected devices like motion sensors, cameras, Raspberry Pi mini computers and even helicopters to...

Read More

Supermetrics: Bringing more of your cost data into Google Analytics

The following is a guest post from Supermetrics, a Google Analytics Technology Partner.Google Analytics has some great tools to help you keep track of how well your ad campaigns bring new users to your website, including Goals, Multi-Channel Funnels, and Enhanced Ecommerce. But acquisition or conversion data alone don’t give you the full picture of ad performance. To understand how well your campaigns...

Read More

Introducing Search Response and Airings Data in TV Attribution

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product. Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue...

Read More

Supercharge your Google Analytics with SkyGlue

The following is a guest post from SkyGlue, a Google Analytics Technology Partner. SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and...

Read More

DAA San Francisco presents ‘Optimizing Your Analytics Career’

The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your Analytics Career’. We’d like to invite you to join us for an evening of networking and to hear from a great panel of seasoned experts and analytics newbies on...

Read More

Tackling Quantitative PR Measurement with AirPR & Google Analytics

The following is a guest post by Leta Soza. Leta is the PR Engineer at AirPR where she lives and breathes PR strategy, content marketing, community cultivation, and analytics. Her analytics adoration stems from the firmly rooted belief that you can’t manage what you can’t measure, so bring on the data. She works...

Read More

Google Analytics Introduces Product Release Notes

Ever feel like you just can’t keep up with all the new features in Google Analytics? We hear you! To help you keep track of everything that’s going on, we’ve started publishing Release Notes in our product Help Center. Release notes will be updated periodically and will have the most comprehensive list of new features or changes to the Google Analytics product. So, if you see something new in your...

Read More

Solutions Guide for Implementing Google Analytics via Google Tag Manager

Marketers, developers, and practitioners of analytics depend on having the right data at the right time - but implementing analytics code or AdWords pixels can be a less than fun (or easy) experience. Google Tag Manager makes tagging simple and fast by letting you add tags with a simple UI instead of code, while...

Read More

Evolving Beyond The Conversion With Neil Hoyne

Measurement is constantly evolving, and while metrics by themselves each tell us something interesting, they do not necessarily tell the whole story or equally important, what to do next. In essence, our tools provide the what, but not always the why. As marketers and analysts, we need to put in the work and be able to take the next steps with our data: tell the whole story to our teams and stakeholders...

Read More

Introducing Trash Can: Data Recovery in Google Analytics

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics...

Read More

New Google Mini Integrates Google Analytics

Google's enterprise team has just released an update to the Google Mini that features integration with Google Analytics. The Google Mini is a hardware and software solution that businesses use to search internal corporate data, as well as public websites. By adding integration with Google Analytics, the Mini...

Read More

Google Apps for Your Domain

Every now and then we will share updates from other Googlers about the products they're working on if we think that info will benefit Google Analytics users. Google Apps for Your Domain is similar to Google Analytics in that it offers simple and useful ways to view and share information online. And with these apps, you are actively creating information as well. Marlin Gilbert from the Google Apps...

Read More

Simplify your Google Analytics Reporting with Add-ons for Google Sheets

It's common for Google Analytics users to use spreadsheets to analyze their Google Analytics data or combine it with another data source. But exporting your data from Google Analytics to Google Sheets is a manual process, and it can be tedious if you run reports frequently or manage multiple accounts. With...

Read More

Build a loyal user base with three new Mobile App Analytics reports

Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just as important as driving new installs. Today at the Game Developer Conference in San Francisco, we introduced new reports that will help you measure how to do this in two meaningful ways. We’re...

Read More

Google Analytics Videos On YouTube

We have put a tremendous amount of effort into making Google Analytics more intuitive and easy to use. The hard part is teaching people how to use their insights to drive action. We hope to change that with the introduction of our very own Google Analytics Playlist on YouTube. Here you can check out full-length presentations on advanced analytics implementation, best practices, how to create a...

Read More