The following is a guest post from Supermetrics, a Google Analytics Technology Partner.
Google Analytics has some great tools to help you keep track of how well your ad campaigns bring new users to your website, including Goals, Multi-Channel Funnels, and Enhanced Ecommerce. But acquisition or conversion data alone don’t give you the full picture of ad performance. To understand how well your campaigns are doing, you need to contextualize conversion rates with cost data.
Google Analytics has some great tools to help you keep track of how well your ad campaigns bring new users to your website, including Goals, Multi-Channel Funnels, and Enhanced Ecommerce. But acquisition or conversion data alone don’t give you the full picture of ad performance. To understand how well your campaigns are doing, you need to contextualize conversion rates with cost data.
Set up automatic cost data uploads
AdWords linking lets you see your AdWords data imported to your Google Analytics account, though getting data from other sources can take longer and be a more manual process. You can make the process easier and go faster with a tool like Supermetrics Uploader add-on.
Built using the Google Analytics Data Import feature, Supermetrics Uploader lets you set up automatic daily uploads from your Facebook Ads and Bing Ads with just a few clicks. You can also use Supermetrics Uploader to to import historical advertising data going back several years, and use it to manually upload CSV formatted data from any source. If your ad destination URLs are tagged with utm parameters, the imported cost data will be mapped to Google Analytics session data, and you’ll immediately see your return on ad spend (ROAS) and revenue per click (RPC) metrics for each campaign.
Watch this one-minute video to get an overview of Supermetrics Uploader.
Watch this one-minute video to get an overview of Supermetrics Uploader.
See all of your cost data in your reports
Supermetrics Uploader can help get you a clear picture of how all your campaign spend compares with the results without having to switch between different reporting systems.
Within twenty-four hours after scheduling your first upload with Supermetrics Uploader, your data will start appearing in your Google Analytics Cost Analysis report, and in any of your Custom Reports that include ad cost, impressions, or clicks. All of your imported data will also be available in any 3rd party tools that connect to the to Google Analytics Reporting API.
For more information, visit the Supermetrics Uploader listing in the Google Analytics Partner Gallery or the Supermetrics Uploader website.
- The Google Analytics Developer Relations team
