Working with AdWords Conversion Products

Hot on the heels of the launch of the new and improved AdWords reports in Google Analytics, we wanted to let you know about a few upcoming events which will help you take better advantage of conversion tools in AdWords.

Tomorrow, July 10, 9am PDT / 12pm EDT: attend a free one hour webinar on AdWords Conversion Products, including Conversion Tracking, Conversion Optimizer and Search Funnels. We'll do an overview of each feature, and do a walkthrough of the new Search Funnels reports. Read more about is on the AdWords blog post, and register here. We'll also go over importing Analytics goals into AdWords.

And then, jump into Summer with a fun and beneficial contest: the Conversion Champion Challenge! Implement AdWords Conversion Tracking (which you also can do by importing Google Analytics goals into AdWords) and then use Conversion Optimizer and/or Search Funnels and let us know how they're working for you, and you might win a trip to Google HQ, including a flight, hotel stay, lunch at Google, and an optimization, a blog post about your story on the AdWords blog, and also that summer beach body you've always wanted.

OK, maybe that last one is all you, but at least your conversion rates will look fantastic!

Posted by Jeff Gillis, Google Analytics Team