A few years ago, Brian Clifton was working at Google in London, leading our team in Europe. Since then, he's left to focus on growing his own Google Analytics Certified Partner called GA Experts From Omega Digital Media and written a fantastic book called Advanced Web Metrics With Google Analytics, which has just released a new edition. According to Brian, here's what's changed in the new edition:
"Since the first edition was published in 2008, a lot has changed - both for Google Analytics and the web as a whole. Remember two years ago hardly anyone had heard of Twitter. In that time Google Analytics has integrated with AdSense and Feedburner, launched event tracking, advanced segments, Intelligence alerts, motion charts, custom reporting, custom variables and the data export API. The new edition covers using all of these in detail from a practitioners point of view and with as many real-world examples as I could muster."It's very well written and readable with screenshots - a great resource for all things Google Analytics. Ways to get the book:
- Order from Amazon or Barnes & Noble or direct from Wiley the publisher, or buy the PDF ebook
