Despite the travel havoc caused by the volcano in Iceland, today we hosted our first Google Analytics User Conference in Europe. Six of our Dutch partners joined forces to deliver an interactive and informative day for hundreds of our Dutch users.
Clancy Childs (Google Analytics EMEA Lead Sales Engineer) discussed business intelligence, traffic improvements, conversion optimization and the Google Analytics API.
Brian Clifton also joined the list of speakers to cover ‘Measuring success in a Web 2.0 world’
We had a further 12 workshop sessions hosted by experts from each of the partners including (to name a few):
- Developing a conversion attribution model using Google Analytics
- Creating targeted dashboards
- Landing Page Optimization
- AdWords Optimization
It was really great to meet some of our enthusiastic Dutch user base and we look forward to rolling out more of these User Conferences across the world. Copenhagen is next on the list! Stay tuned to the blog for more details.
Well done to ClickValue, Traffic Builders, OrangeValley, Traffic4u, Netsociety and Netprofiler for hosting a great day!
