Hey marketers and data heads: heads up! Next week is a good week to tell your boss you’re taking “enrichment time off.” We totally support using this excuse to take afternoons off and go to baseball games, or using it to let your boss know you won’t be at work on a Friday, when you're actually planning to hit the slopes early for a long ski weekend. “Enrichment time”. But regarding next week, we’re...
Wednesday, 28 April 2010
Wednesday, 21 April 2010
It's been an amazing journey. Five years ago today, Google acquired Urchin Software Corporation. At the time, we had no idea how popular Google Analytics would become. To a great extent, Google Analytics' popularity is a reflection of the phenomenal accomplishments and hard work of many talented and passionate people here at Google. But mostly it is you, our customers, who have made the product what...
Despite the travel havoc caused by the volcano in Iceland, today we hosted our first Google Analytics User Conference in Europe. Six of our Dutch partners joined forces to deliver an interactive and informative day for hundreds of our Dutch users.Clancy Childs (Google Analytics EMEA Lead Sales Engineer) discussed...
Friday, 16 April 2010
This is the 8th edition of Web Analytics TV with Avinash Kaushik and Nick Mihailovski where you ask questions via the Google Analytics Google Moderator site and we answer them.Here is the list of last week’s questions. In this episode we discuss:How to create Advanced Segments for many sites (or other parameters)AdSense in $index calculationsTracking affiliates in Google AnalyticsUsing an Event as...
Monday, 12 April 2010
Guest post written by the team at Bluerank, a Google Analytics Authorized ConsultantOnline forms. You enter information into them all the time. You fill them out to make online purchases, sign up for things, sign into things, complete surveys, and more. They're an integral part of the online processes. And like...
Friday, 9 April 2010
Today, our web search team announced how Google search now uses site speed as a factor in ranking. All things being equal, a faster loading site is better than a slower site.With this announcement, we wanted to remind you about Google Analytics asynchronous tracking. The asynchronous tracking code has a faster load time and can improve site speed, especially on rich-media or script-heavy pages.We...
Thursday, 8 April 2010
Custom variables is one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute. We recently hosted a webinar on how to make the most effective use of custom variables. If you missed it, you can now watch this highly informative webinar on the Google Analytics YouTube channel.If you’re interested in learning how to use this powerful feature in Google...
Thursday, 1 April 2010
Over the years we’ve worked hard to make complex data easy to access and easy to understand. We’ve released features like Advanced Segmentation, which lets you segment your traffic on the fly, Custom Reporting-- the ability to create and share your own reports--, and Analytics Intelligence, an algorithmic intelligence...
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