Late last year, we announced the ability to track Adobe Flash applications using Google Analytics. Flash tracking in Google Analytics provides the same features as standard JavaScript-based tracking, including campaign, pageview and event tracking. It can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, including online games.Since the launch of...
Friday, 27 February 2009
Wednesday, 25 February 2009
Back in December, we launched a YouTube Channel to make it easier to learn about Google Analytics. Now it looks like some users are giving us a run for our money! Rich Brooks of Portland, Maine has created a video series explaining how to use Google Analytics to enhance your online marketing efforts. Check it out. Google Analytics: How People are Behaving on your SiteWhere Does Your Traffic Come...
Tuesday, 24 February 2009
Advanced Segmentation is one of Google Analytics' most powerful features - you can use it to slice and dice your Google Analytics data by, well, pretty much anything. We've made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits...
Monday, 23 February 2009
These days, there are so many different uses for the word "accounts," and it's getting harder and harder to keep track of which definition is "in" or "out." The trend used to be to keep them for emailing or blogging, but now you can apparently use them to store a huge fortune solely for cats. See?It can get quite confusing, which is why we’re not surprised that in January alone, over 14,000 people...
Friday, 20 February 2009
Olly Hicks is attempting the ridiculous, the insane, the never-been-done. He is literally trying to row around the world. In a row boat. Alone. Well, he's mostly alone, but he's also bringing all of us with him by staying connected to the cloud and with the help of a handful of Google products. You can track his progress, read his blog, watch his videos, and even ask him a question at http://www.virginglobalrow.com....
Wednesday, 18 February 2009
To prepare for the case study on Experience Project, we explored www.experienceproject.com and pored through stories to better understand the user base and intent of the website. What we found was something akin to a directory of human experiences ranging from chronic illnesses to pet ownership. With over two million shared stories on thousands of topics, the website is both informative and addicting.We...
Tuesday, 17 February 2009
Today's post covers a more advanced topic, two low cost integrations with Google Analytics. The first is offline phone tracking, and the second is tracking live chat with your customers. Both integrations protect your account privacy - neither one involves submitting your login and password to these other services....
Friday, 13 February 2009
Today we'd like to showcase a new blog run by our colleagues in Europe, the Google Conversion Room. Visit the Conversion Room for more tips on boosting sales, leads and conversion performance on your website using Google tools.You can read about implementing and using Google Analytics, Website Optimizer and AdWords conversion tools. The blog highlights upcoming events and trainings in Europe and...
Wednesday, 11 February 2009
You can use Google Analytics to find the best keywords and shift budget to the highest converting keywords, but what if you're looking to expand your keyword lists? In this post, we are going to look at how you can leverage other free Google tools to optimize your marketing campaigns beyond Google Analytics.1)...
Tuesday, 10 February 2009
Quick Reminder: Tuesdays on the blog we'll be focusing on advanced topics. Today's topic relates to motion charts, one of the new enterprise features on Google Analytics.Example: Spotting a spike in traffic using the Keywords ReportSpikes often deserve special attention when analyzing your site. They can indicate...
Monday, 9 February 2009
Since the experts on the economy recommend taking a "back to basics" approach this year, we're going to take their advice literally and apply it to the Analytics blog. Every Monday our posts will focus on basic concepts, terms, tips and common questions. We hope it will help new users learn more about Analytics, while maximizing our long-time users' experience with the product. For more advanced...
Friday, 6 February 2009
After months of intensive development, we are excited to announce the release of Urchin 6.5, which contains a much asked-for new feature: AdWords integration. That's right -- Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and...
Thursday, 5 February 2009
Event Tracking is a feature of Google Analytics you use to track different actions visitors take on your website, such as clicking a button or downloading a file. It is useful for tracking actions on your website that don't take the user to a new page (such as clicking play on a video player).Since we launched Event Tracking in October of 2007, we have made some changes to improve it. These changes...
Wednesday, 4 February 2009
San Jose, February 11, 12, 13 Are you attending Search Marketing Expo West in Santa Clara, CA? If so, here's a chance to acquire some hard skills as part of your trip to the conference. If not, you can still sign up for one or more days of professional Google Analytics and Website Optimizer training in San Jose. If you’re a marketing professional, web designer, analyst, business owner or...
Tuesday, 3 February 2009
Imagine that you are the online marketing manager for a successful E-Commerce business. It is Friday afternoon and your CEO phones with a request. "I've seen our sales numbers, but I need more data. How many of our website visits and sales relate to men's products versus women's products?" "Sure, I'll have it...
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