One of the most exciting things about having such an extensive ecosystem of Google Analytics users is the variety of ways people are using the product. Each website has a unique personality and appearance and if you're a website owner, you're often thinking about how to combine navigation, design, and language to most clearly communicate your message to users. And then repeating that process.We love...
Tuesday, 25 December 2007
Tuesday, 18 December 2007
These posts weren't intended to be related, but since our partners are always some of the first to identify issues in our beta code, they actually relate quite nicely.First, if you have already updated your urchin.js code to the new ga.js code AND are running Google Analytics on either Blogger or on a website using ASP running on IIS, we suggest you follow the updated code which we've posted in the...
Monday, 17 December 2007
If you haven't been able to attend one of EpikOne's previous e-business training camps, you now have the chance to participate via an online seminar. Industry gurus Justin Cutroni and Danielle Giandomenico will discuss Powering Your Business with Google Analytics in a series of online seminars on December 18th (that's tomorrow!) and 19th. Sessions on both days run from 1:00 to 3:30 PM EST (10 AM...
Thursday, 13 December 2007
Today, we're adding several updates to Google Analytics including the ability to graph multiple data points at once, ga.js tracking, and six new languages.All accounts have access to a new beta feature that allows you to graph two metrics against each other and see how they correlate. For example, you might...
Friday, 2 November 2007
We recently announced several new features. Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It's currently only available if your language preference is set to English; it will be available in all languages soon.Google Analytics has always...
Tuesday, 30 October 2007
There is no better time to visit Vermont than during Autumn. If you grew up in New England as I did, you might agree that this time of year stirs up the most exciting nostalgia, for the beauty of the Fall foliage and the feeling of summer ending. So, I couldn't be happier to recommend the second Online Marketing Boot Camp in Burlington, Vermont for a few reasons, including promoting learning about...
Tuesday, 23 October 2007
Aside from Google Analytics, one of my favorite marketing tools at Google is Website Optimizer. It is a multivariate testing platform that is both free and pretty easy to use. If you haven't tried Website Optimizer yet, now is a great chance to get your feet wet. Product Manager Tom Leung will be hosting two free online seminars next week. He knows this product inside and out and is a great presenter,...
Tuesday, 16 October 2007
Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown.First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches...
Wednesday, 3 October 2007
Learning about Google Analytics just got easier with the recent release of Justin Cutroni's new e-book, Google Analytics Shortcut published by O'Reilly Media. The downloadable e-book is separated into sections and offers advice for users of all skill levels, starting with "Getting Setup Correct," and moving on to more advanced tips and advice on avoiding configuration mistakes.Justin is a Google Analytics...
Wednesday, 12 September 2007
We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total...
Wednesday, 5 September 2007
Today, we are happy to announce the first major update to Website Optimizer. (For those who are unfamiliar with Website Optimizer, we've blogged about it before here and here.)The first feature that we've added is a wizard for creating A/B split experiments. A/B tests are ideal for testing how well different page layouts perform and for pages that don't get a lot of traffic. Although you can perform...
Wednesday, 15 August 2007
We love the Search Engine Strategies conference in San Jose, which happens next week from August 20th to 23rd. It's a cutting edge conference about all things online and it's right in our backyard. Lots of Googlers will be in attendance, from engineers to product managers to client services, representing a wide variety of products including search, AdWords, AdSense, Webmaster Tools, Feedburner, and...
Tuesday, 14 August 2007
We have several case studies on the Google Analytics website that show varied real world examples of Google Analytics use. And recently, the AdWords team put together a great new case study video (below) with furniture and accessories company Carolina Rustica which touches on their use of Google Analytics. I know many other people have equally compelling stories that can go into much greater depth...
Friday, 3 August 2007
This past Wednesday, we hosted our first ever Google Conversion University event. Over 100 participants from across the country visited the Googleplex for a day to gain insights into using Google Analytics, Website Optimizer, and AdWords. To everyone who attended: Thank you for making the event so much fun and for sharing your ideas and experiences with us. We sincerely hope that you left inspired...
Monday, 30 July 2007
Google Analytics users,There is a temporary reporting delay within Google Analytics accounts. For most accounts, reporting is current through this past Saturday night. Please note that no data will be lost - data will continue to be collected and processed during this time.We are in the process of fully updating your Google Analytics account data and will display it within your reports as soon as...
Friday, 27 July 2007
We have not yet established a certification for reaching the master level of Google Analytics, but ROI Revolution, a Google Analytics Authorized Consultant, is definitely the equivalent, and they want to pass on some actionable wisdom with a six-week online Google Analytics training course which launches on Aug 9, 2007 at 1:30 pm EST. We think Google Analytics is easy to use and set up, but if you're...
Wednesday, 25 July 2007
Today there will be a brief processing delay. It is expected to last a few hours. You can still login and view your reports. Please be assured that your data continues to be collected and that no data will be lost. We expect everything to be updated shortly. Sorry for the inconvenience and thank you for your patience.Posted by Brett Crosby, Sr. Manager, Google Analyt...
Tuesday, 24 July 2007
We're pleased to announce that we now offer and support Google Analytics in two additional languages: Turkish and Polish. You can use Google Analytics, receive email support, get technical information from the Help Center, browse our website and learn marketing techniques from Conversion University in any of the 19 languages for which Google Analytics is available. Google Analytics Authorized Consultants...
Friday, 20 July 2007
Last month, we added the first batch of feature enhancements to the new Google Analytics. Today, we're excited to announce that we're adding a few more of your most requested features. The following improvements are available in your account now:- We've added a "Go to:" box to all reports that have tables so you can jump directly to a specific row. If you have 5,000 referring sources and you want...
Monday, 16 July 2007
Many of our users like to print their Google Analytics reporting interface to include in presentations, handouts or company reports. We added the ability to export to PDF in the new interface so printed reports would look perfect. These PDF reports are vector based and can scale to the size of billboards and...
This weekend a small percentage of our users experienced processing delays. For several hours affected users were not able to view updated traffic for a large portion of the day. This was a temporary processing delay. No data was lost and all reports should now be fully updated.We apologize for the inconvenience.Posted by Jeff Gillis, Google Analytics T...
Wednesday, 11 July 2007
It's been about two months since we launched the new Google Analytics interface and the response has been overwhelmingly positive. And since then, we've updated the new Google Analytics with the most requested features. We'll continue updating the new Google Analytics going forward, of course, but here's your reminder that the earlier version of Google Analytics will be removed on Wednesday, July...
This weekend, many of you had trouble creating and logging into your new Google Analytics Account. This was due to a temporary server outage which has now been resolved. If your account was successfully created, you will be able to log in now. If you are still unable to log in you will need to create the account again.We apologize for the inconvenience.Posted by Adam Wooley, Google Analytics T...
Friday, 29 June 2007
Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing...
Wednesday, 27 June 2007
A scheduled system maintenance this morning caused processing delays for a small percentage of our users. For several hours this morning, affected users were only able to see traffic data current to 3am PST. This was a temporary delay. No data was lost and all reports should now be fully updated.We apologize for the inconvenience.Posted by Alden DeSoto, Google Analytics T...
Tuesday, 26 June 2007
If you are anywhere near the San Francisco/San Jose bay area, please join our team at Searchnomics tomorrow, June 27th. The organizers have offered Google Analytics customers passes at a cost of only $100, but you must register with this double-secret password: "ga".Our Analytics Evangelist Avinash Kaushik will speak in the afternoon on Advanced Web Analytics Tips and Best Practices. He'll provide...
Friday, 22 June 2007
We'd like to thank Webware, the users who cast 489,467 votes in this year's Webware 100 Awards, and everyone who helped make Google Analytics a winner! Google was recognized as a winner in 10 categories. Other products in our family that received an award are Google Reader, Gmail, Google (search engine), Google Gmail Mobile, Google Maps Mobile, 1-800-GOOG-411, Google AdWords/AdSense,...
Tuesday, 12 June 2007
Since releasing the new Google Analytics, we've received repeated requests for specific features. We felt strongly that these features deserved to be incorporated into the product immediately so, as of today, everyone has access to the most requested improvements. We are also removing the beta tag from the new interface and we'd like to remind everyone that the previous version of Google Analytics...
Friday, 8 June 2007
The Google Analytics team is presenting at or attending three conferences this month, and we hope to meet you in person as we talk and answer questions about Google Analytics. We're excited to attend for the first time Searchnomics on June 27 at the Santa Clara Convention Center in California. Searchnomics focuses on the importance of search to websites and online businesses, including site discovery,...
Tuesday, 5 June 2007
We often mention Google Checkout and the integration with Google Analytics because Checkout is an excellent way for e-commerce merchants to optimize their conversion process for their customers and for their business. But how does having the Checkout button on your site and in your shopping cart checkout process actually help you? Why use Checkout?Now there is an informative success story about using...
Tuesday, 29 May 2007
Dear Google Analytics users,Last week there were some temporary delays in data processing. Please note that all data was still collected and no data was lost. Your reports should now be fully updated. We are sorry for the inconvenience and the late notification. Please continue to check this blog whenever you require the latest updates on Google Analytics. Posted by Christian Yee, Google Analytics...
Monday, 21 May 2007
EpikOne, a Google Analytics Authorized Consultant, and Champlain College in Burlington, Vermont have teamed up to offer an Online Marketing Boot Camp. We'll be there too, and together we will conduct seminars and training sessions on how to use Google products to optimize online marketing strategies. Attendees will learn about social media and multivariate testing, as well as configuration, implementation,...
Thursday, 17 May 2007
If you've been waiting to get access to the new interface, you don't have to wait any longer. Now everyone has access to the new Google Analytics. You'll also be able to use the previous version of Google Analytics until July 18th. If there are specific reports in the previous version of Google Analytics that you'd like to find in the new interface, try using the Report Finder tool. If you haven't...
Tuesday, 8 May 2007
Today at the Emetrics Summit in San Francisco, Brett Crosby and Jeff Veen unveiled the new version of Google Analytics. We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.After...
Friday, 4 May 2007
A few days ago, an email marketing company by the name of Listrak announced an integration with Google Analytics that allows their customers to track the conversion rate of their email campaigns. Many other companies have also integrated their shopping carts and other products with Google Analytics, and we'd like to share this with you. We also want to hear about any integrations that you have created...
Thursday, 26 April 2007
Avinash joins many friendly and familiar faces on the board of the Web Analytics Association (WAA) including Robbin Steif of LunaMetrics (a Google Analytics Authorized Consultant). The WAA is the organization that the web analytics community looks to for advocacy, research, education, and teaching the world about web analytics; it's more than just a standards body. Google Analytics was a founding...
Tuesday, 24 April 2007
Google Analytics users,Google Analytics is performing system updates today across our network, and some accounts may see an error page when logging into their account. This is a temporary issue which will be resolved shortly. If you are experiencing log in difficulties, please try logging in at a later time.We apologize for any inconvenience. Thank you for your patience.Posted by Jeff Gillis, Google...
Monday, 16 April 2007
Often, Google develops a product and then watches as users innovate new uses that are exciting in their creativity and utility. Well, we just came across an excellent example that is close to our hearts.As you may know, Google Website Optimizer was recently made accessible to all AdWords users. We've mentioned it a few times in this blog: it's a multivariate web page testing tool that can help you...
Wednesday, 11 April 2007
Google Analytics will experience downtime today, Thursday, 12 April, 2007 at 12:00 AM PDT for a few hours for routine maintenance. Your account will be inaccessible during this time.During this downtime, Google Analytics data will continue to be collected within your account. Your account will be accessible and fully updated within a few hours after 12:00 AM PDT. We apologize for any inconvenience...
Friday, 6 April 2007
Google Analytics users,There is a temporary reporting delay within some Google Analytics accounts due to system maintenance. You are still able to log in to accounts and please note that no data will be lost - data will continue to be collected and processed during this time.We expect Google Analytics account data to be fully updated and displayed within your reports within two hours. We apologize...
Wednesday, 4 April 2007
Today, we are happy to announce that Website Optimizer is now available to all AdWords advertisers. For those who are unfamiliar with Website Optimizer, it is a free multivariate testing tool, built into AdWords, that helps online marketers increase visitor conversion rates and overall visitor satisfaction by enabling them to continually test different combinations of site content.With Google Analytics,...
Wednesday, 14 March 2007
If you are thinking of joining us at SES NY from April 10-13 we have some good news. Our friends at IncisiveMedia are allowing us to offer a 20% discount on your choice of a full conference or 1-day pass. Take a look at the coupon (click for a larger view):To get the discount you simply need to register and enter...
Monday, 12 March 2007
One of our missions on the Google Analytics team has been to help website owners refine their content creation process through consideration of the user experience. And not just a few website owners, but rather all of you, because as the web matures, both surfers and designers are becoming more savvy. From searchers to site owners, from AdWords advertisers to AdSense publishers -- all of you are more...
Friday, 9 February 2007
We have big plans in 2007 for the Google Analytics Authorized Consultant (GAAC) program. And we'd like your help.The GAAC network provides advanced technical support and professional services to Google Analytics customers beyond the free email support offered by Google. GAACs are entrusted with the important responsibility of helping Google Analytics customers measure and get the most value from their...
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