Aside from Google Analytics, one of my favorite marketing tools at Google is Website Optimizer. It is a multivariate testing platform that is both free and pretty easy to use. If you haven't tried Website Optimizer yet, now is a great chance to get your feet wet. Product Manager Tom Leung will be hosting two free online seminars next week. He knows this product inside and out and is a great presenter, so this will be worth your time.
The first online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he'll provide a detailed introduction to Website Optimizer and review the product's latest features (including A/B Split testing and the ability to delete experiments).
The second online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous experience with Website Optimizer or other site testing tools. Tom will give a step-by-step demonstration of how to successfully launch multivariate and A/B
Other members of the Website Optimizer team will be available during the online seminars to chat individually with attendees and answer questions in real time.
Here is the schedule and registration information:
Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 - 11:00am PDT
Register to attend.
Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 - 11:00am PDT
Register to attend.
Once you've registered, you'll receive an email from WebEx with participation details.
Enjoy and happy testing!
