Motion Chart New Features Scavenger Hunt

Beginning today, you may notice a few new features in Motion Charts. But, we're not going to tell you what they are...yet. First, we'd like to see how many enhancements you can find. If you find a Motion Chart improvement, be sure to add a comment about it to this post. We'll follow up in a few days with a post highlighting all the changes and those people who were first to find new features.

Happy hunting!

Posted by Alden DeSoto, Google Analytics Team

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What is your Google Analytics IQ?

In today's economic climate, data-driven marketing and website decision making is increasingly important. If you have solid Google Analytics skills, more than ever, your talents are needed. But, even if you're just starting out learning Google Analytics, we have some good news for you.

Beginning today, we are offering an online course in web analytics techniques and Google Analytics implementation, administration, and analysis tools. The course is offered free of charge to everyone who is interested. In addition, we're also offering a test you can take to prove you are qualified in Google Analytics -- the Google Analytics Individual Qualification -- or IQ test.

It costs $50 to take the test. Once you pass, you'll be registered as Google Analytics qualified. You must receive a score of at least 75% to pass, so even if you already consider yourself an expert, be sure to at least review the online course before taking the test.

For more details or to start the course, simply visit ConversionUniversity.com. There's a FAQ with all the details and a link to the Google Analytics IQ test.

Best of luck!

Posted by Alden DeSoto, Google Analytics Team

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Back to Basics: Install your tracking code in under two minutes

This post is the second post in our "Back to Basics" Series. Last week we covered accounts vs profiles.

Before you can start gathering data about your visitors to your website, the very first thing you have to do is to install the Google Analytics Tracking Code on your site. It sounds simple enough, but this can be a very big hurdle if you're not familiar with editing the pages on your website.

If this sounds like you, you may want to follow the instructions in this post or pass the information along to your webmaster. To prove how easy it can be, we've even timed ourselves to show how you can do this in under two minutes. (By the way, this assumes you've already created a Google Analytics account)

Step 1: Find your personalized Google Analytics Tracking Code (30 seconds)

Sign in to Google Analytics. Select a profile from the accounts Overview page. From that profile's Actions column, click Edit. At the top right of the "Main Website Profile Information" box, click Check Status (look at graphic below to find this link).

Step 2: Paste the code onto every page of your website (48 seconds)

I used my Blogger account to add the tracking code. All I had to do was add a "Configure HTML/JavaScript" gadget from the "Page Elements" customization section and paste the tracking code into the field.

If you use a different editor (such as Dreamweaver), just follow this rule: paste the Google Analytics code snippet into the bottom of your content, immediately before the "</body>" tag on every page on your site you want to track. You can also use "find and replace" on the "</body>" tag to install the code quickly on multiple pages.

Step 3: Wait 24 hours for your data

Once you've successfully implemented your tracking code, just sit back and relax. Your Website Profile summary page will tell you the status of your installation approximately 24 hours after you finish. To learn what the icons in your summary box means, read this article.

Next Steps

Once you have your tracking code up and running, here are some good next steps:

• Set up goals (Help Center, Tutorial)
  
• Link your AdWords and Google Analytics account (Help Center, Video)
  
• Configure some profiles and filters (Blog Post)
  
• Check out the Google Analytics YouTube Channel for tips on analysis
  

Do you have a complex site? You may want to consider contacting an Authorized Consultant to get expert advice, or attend a Google Analytics Seminar for Success. If you have another resources to recommend, post a comment and let us know!

Posted by Christina Park, Google Analytics Team

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