Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.The...

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New media partnerships and ad solutions for mobile app promotion

As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings...

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Marketo Scores 10X Higher Conversion Rate With Google Analytics

"Google Analytics has helped us increase the effectiveness of our AdWords remarketing campaigns by improving the targeting of our audiences and allowing us to present more relevant ads." —Mike Telem, VP of Product Marketing at Marketo Marketo, a leading marketing automation company, is a strategic partner...

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Google Analytics Hackathon in London - Retrospective

On March 25th, the Google Analytics Premium team hosted the first Google Analytics Hackathon in London. 18 developers from several agencies worked on the Google offices for a full day session of ‘hacking’. They connected devices like motion sensors, cameras, Raspberry Pi mini computers and even helicopters to...

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Supermetrics: Bringing more of your cost data into Google Analytics

The following is a guest post from Supermetrics, a Google Analytics Technology Partner.Google Analytics has some great tools to help you keep track of how well your ad campaigns bring new users to your website, including Goals, Multi-Channel Funnels, and Enhanced Ecommerce. But acquisition or conversion data alone don’t give you the full picture of ad performance. To understand how well your campaigns...

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