Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.

We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you can find all sorts of actionable info:

• Which parts of your account drive actual on-site engagement
• Which keywords attract new users to your site
• What messaging and landing pages connect with the different users on your site
• How your business compares across your entire industry

To whet your appetite, here’s a rundown of ten useful GA reports included in the guide (with links that lead you directly to these reports in your own GA account).  Like what you see here?  Download the full version and the condensed one-page checklist to view our complete coverage of GA + AW goodness.

Love Analytics and AdWords being paired together?  Please take our survey about your past success and what else we can do to improve the experience.

Posted by Matt Lawson, Director, Performance Ads Marketing