Safe Browsing and Google Analytics: Keeping More Users Safe, Together

The following was originally posted on the Google Online Security Blog.If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually...

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Google Analytics at your bookstore

"Discover where your site visitors come from, what pages they visit, how long they stay, what they buy, what makes them give up, and where they go" Google Analytics, by Mary E. Tyler and Jerri L. Ledford (Wiley Publishing) has just come out, the first of what we hope will be many helpful titles on Google Analytics....

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Tip: A cross-segment for bloggers

A few people at the Emetrics Summit told us they'd like to learn more tips and tricks for implementing Google Analytics. So in the next few weeks we will begin including tips straight from various members of the Google Analytics team. And we'll kick it off with a tip for bloggers, though anyone can use it. One...

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Tip: Experiment using duplicate profiles

Google Analytics allows you to easily configure, filter, and focus your site's traffic data in powerful ways. And we want you to avoid the few pitfalls that we have seen around configuration of filters, goals, and e-commerce. For example, when a filter is accidentally implemented incorrectly in a profile, important data can get excluded from that profile's reports. Another example relates to goals:...

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Fun in the Google Analytics Forum

Have you ever needed some quick advice about using Google Analytics, or wanted to learn some cool tricks? The Analytics Help Forum in Google Groups is a great place to go to see people helping out their peers by asking for, and quickly sharing, best practices, references, advice, and observations. There are...

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Offline to "Off the charts"

How do you track online lift from an offline campaign, such as a promotional event, coupon campaign, or TV spot? Check out this article by Melissa Campanelli for DMNews : "Careerbuilder.com Uses Web Analytics to Track Online Lift." To sum it up, online recruitment and career site Careerbuilder.com used Google Analytics to measure the increase in traffic that resulted from offline promotions. They...

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"Absolute Unique Visitors" versus "New and Returning"

Happy new year! For our first post of 2007, we'd like to add clarity to the difference between two reports that you are probably already using. Among the vast array of reports that Google Analytics provides, “Absolute Unique Visitors” and “New vs. Returning” are two that give information on what percentage of...

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Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing:...

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Tracking Google Checkout Sales, Part 2

Last post, we told you about a way to use Google Analytics to see your Google Checkout transaction data. Today, we'll show you the alternate method of posting Checkout API requests, Method 2 for posting Checkout API requests into Google Analytics In this method, the form that displays the Google Checkout button submits to another URL on the merchant’s website. That URL hosts an application that creates...

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Update: Temporary Reporting Delay within Accounts

Google Analytics users, There is a temporary reporting delay within your Google Analytics accounts due to system maintenance. You are still able to log in to accounts and please note that no data will be lost - data will continue to be collected and processed during this time. We expect Google Analytics account data to be fully updated and displayed within your reports before the end of the day....

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