Introducing Mobile App Indexing on Search: a better experience for mobile search users

Here's some great news from Google’s search team: In-app content is now becoming visible in Google search. Starting today, users on Android devices can jump straight from Google search results to pages inside an app.For Google Analytics for mobile apps users, this opens up a new world of insights into areas like...

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Measuring Twitter with Universal Analytics

In between rolling out new features for Google Analytics, we also like to feature how users and companies are actually using our products. Matt Stannard of 4PS Marketing details how to easily monitor Twitter and see number of tweets, active users, and hashtags for a topic using Universal Analytics. We’ve excerpted...

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New AdSense Data in the Core Reporting API

Google AdSense is a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites. Today, we’ve added the ability to access AdSense data from the Google Analytics Core Reporting API. The AdSense and Analytics integration allows publishers to gain richer data and insights, leading to better optimized ad space and a higher return on investment.In the past,...

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An Easy Way to Upgrade to Universal Analytics

Last year we launched Universal Analytics, a new technology that allows you to measure customer interactions across platforms and devices. As we announced at the 2013 Google Analytics Summit, we’ve been working on a solution to help you upgrade your existing properties to the new infrastructure without losing...

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Mind the Gap: Improving Referral Information with Universal Analytics

The following is a guest post contributed by Dan Wilkerson, marketing manager at LunaMetrics, a Google Analytics Certified Partner & Digital Marketing Consultancy.A core issue with measuring social media is that due to the way that traffic migrates around the web, there are lots of situations where we lose...

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Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data

There are many ways to measure the effectiveness of organic search engine marketing. We’d like to explore various techniques in a series of posts here on the Analytics blog. Today we’ll talk about understanding organic using landing pages and Webmaster Tools data. Today, almost all marketers are investing...

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New Sample Size Control and Relative Dates Features in Google Analytics APIs

Our goal is for Google Analytics APIs to be as simple to use as possible - so we just released 2 new features that make it even easier to use our APIs.Relative datesAll Core API and MCF Reporting API queries previously required a start and end date. In the past, apps that displayed recent data - like the last 14 days - would have to manually determine today’s date, determine when 14 days ago was,...

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Using a permanent URL to share Custom Attribution Models & Custom Channel Groupings

The need to customize and fine-tune your marketing measurement solutions becomes a key discriminator in unlocking additional value which might have been missed when applying out-of-the-box views on your data. For this reason, the Multi-Channel Funnel Analysis within Google Analytics Attribution provides the ability...

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No Code Required: Auto-Event Tracking with Google Tag Manager

We’re excited to announce that Google Tag Manager has publicly launched Auto-Event Tracking, which lets you measure events happening on the page without writing HTML or Javascript. Those of you measuring events in Tag Manager today will already have minds racing with the possibilities - skip ahead to the screenshot....

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Browsing, Sharing and Importing Analytics Insights Now Just A Click Away

Earlier this year, we announced the Google Analytics Solution Gallery with a collection of custom reports, segments and dashboards selected by our team to help new users get started. Today we are excited to open the platform to the public and allow any of our millions of users across the globe to share their...

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New Acquisitions Reporting & Channels Shows A More Complete Picture Of Your Users & Marketing

Traffic sources in Google Analytics contains some of the most popular reports in our product and are accessed daily by millions of users. That’s why we’ve been thinking about how to evolve these reports to better present your key metrics and give you a broader view of your business. We know how important...

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