Webinar on Wed, 6/12: Metrics for the Mobile App Ecosystem

As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts, empowering you to become a smarter...

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Getting Started with Analytics Measurement for Marketing Campaigns: A Brief Guide

As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To do this, I've created a guide for them to follow to make it easy to choose the proper UTM codes to have consistent campaign tagging...

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Google Analytics User Conference: Australian Tour

The following is a guest post by Benjamin Mangold, Search & Analytics Director at Loves Data, a Google Analytics Certified Partner.The Google Analytics User Conference is back in Australia for 2013, hosted by Google Analytics Certified Partners. This year the conference will be held in both Sydney and Melbourne.Join local and international Google Analytics experts in Sydney on 19 June and Melbourne...

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Webinar Next Thursday 5/30: Measuring Success in a Multi-Device World

The digital journey has grown more complex, giving customers the option to move seamlessly across media and devices. This shift in technology can make it challenging to get a complete picture of customers’ interactions.  As a marketer, your success depends on gaining visibility into your customers’ preferences...

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Making it easier to measure your Goals

Just as physical stores need to keep track of their sales and in-store visits, businesses with an online presence need to understand how visitors are interacting with their site. Google Analytics provides tools to help understand and evaluate these interactions. For example, if purchases are your key objective,...

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Explore the Future of Digital Marketing with Google and Industry Executives on June 4th

A version of the following post originally appeared on the DoubleClick Advertiser Blog.On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering...

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Google Analytics at Google I/O recap

It was a busy week in San Francisco at Google I/O. We unveiled new products and features, such as deeper mobile app analytics integration with Google Play and Google Tag Manager for mobile apps. If you missed the earlier announcement, you can learn about our new features here. Our team at Google I/O! We also...

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I/O Announcement: Google Analytics Premium data in BigQuery is coming soon

The landscape in data analysis has changed rapidly in the past few years. Organizations and developers are analyzing larger data sets, from more data sources, to drive their decision-making. They are examining huge volumes of unsampled data to make informed business decisions--often mining information in business...

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The Future of Measurement Starts at I/O: What’s New and on the Horizon for Analytics

Last year at I/O we launched Mobile App Analytics, a re-imagining of app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided are already helping hundreds of thousands of app developers and marketers create more successful Android...

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Google Analytics at Google I/O

We’ve been working hard getting ready for Google I/O! We're livestreaming our presentation on how to optimize web and mobile apps across devices using Google Analytics on Thursday, May 16 at 1:40pm PT and we’d like to invite everyone to join us. We recently launched Universal Analytics, a new way to measure...

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New Google Analytics Filter Fields

One powerful feature of Google Analytics is the ability to create filters to limit and modify the traffic data that is included in a profile. Custom filters can be made on specific fields of data; our users have long been asking for more data to filter, especially for mobile and social. We have listened, and are glad to announce an expanded fields list. Full descriptions of the new fields and values...

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Ariat Uses Data to Improve Customer Experience and Drive Results

Ariat is the leading equestrian footwear and apparel brand in the United States. Their website - Ariat.com - is an ecommerce sales channel, a branding tool, and a medium to feature their channel partners. Its goal is to facilitate the entire buying cycle from awareness to loyalty. In 2010,...

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See Your Conversions In Real-Time

Over the past year, we’ve been making continued improvements to the Real-Time reports in Google Analytics. Significant updates include real-time now supporting profiles, 4 key analysis improvements as well real-time widgets available for dashboards.But have you ever looked at your real time report and thought,...

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