Dashboards, Advanced Segments, And Custom Reports For Your Business Needs

We’ve heard you loud and clear that getting started on Google Analytics can be challenging. It’s such a robust tool with a variety of reports, filters, and customizations that for a new user it can be overwhelming to figure out where to look first for the data and insights that will enable you to make better...

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Digital Analytics Association Awards Are Back

It’s that time of year again - award season. No, not Hollywood awards, Digital Analytics awards! The Digital Analytics Association has announced its list of nominees for the DAA Awards of Excellence. These awards celebrate the outstanding contribution to our profession of individuals, agencies, vendors and...

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lastminute.com finds that traditional conversion tracking significantly undervalues non-brand search

The following post originally appeared on the Inside AdWords Blog. Understanding the true impact of advertisingAdvertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of advertising on consumer behavior is deceptively difficult. This...

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Increasing Your Analytics Productivity With UI Improvements

We’re always working on making Analytics easier for you to use. Since launching the latest version of Google Analytics (v5), we’ve been collecting qualitative and quantitative feedback from our users in order to improve the experience. Below is a summary of the latest updates. Some you may already be using, but...

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Multi-armed Bandit Experiments

This article describes the statistical engine behind Google Analytics Content Experiments. Google Analytics uses a multi-armed bandit approach to managing online experiments. A multi-armed bandit is a type of experiment where:The goal is to find the best or most profitable actionThe randomization distribution...

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Google Tag Manager: Technical Implementation Deep Dive Webinar

Just three months ago we launched Google Tag Manager to make it easier for marketers (or anyone in the organization) to add and update website tags, such as conversion tracking, site analytics, remarketing, and more. The tool provides an easy-to-use interface with templates for tags from Google and templates for other vendor’s tags, as well as customizable options for all your tagging needs. This...

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Kapitall Uses Content Experiments To Drive A 44% Conversion Increase

Video game entrepreneur Gaspard de Dreuzy and financial technologist Serge Kreiker had a thought: why not use the gaming experience to break the traditional online investing mold? Their idea took hold and Wall Street firm Kapitall, Inc. was born in 2008. Based in New York, Kapitall now has 15 full-time employees...

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10 Google Analytics Resolutions for 2013

The following is a guest post from Michael Loban, CMO of InfoTrust a Google Analytics Certified Partner and Google Analytics Premium Reseller based in Cincinnati, OH.New Year’s is the ideal time for making resolutions (that we keep until the second week of January). To avoid this cliché, I decided to actually...

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Must-Have Analytics Customizations for Any Business

The following is a guest post by Mike Pantoliano, a web marketing consultant at Distilled in Seattle.Out of the box, Google Analytics is really powerful. It's amazing how much awesome data we have at our fingertips by just implementing a couple of lines of code across our entire site. Having worked in an agency...

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Insights for 2013: Understanding Your Customers & The Full Value of Digital

We’re just a week into 2013, and we’re undeniably living in the new multi-screen age. Our day-to-day interactions with technology—and our expectations—have increased dramatically. We’re no longer content to wait until later to buy shoes or schedule travel or find a hot spot to eat. Technology lets us act now, and we expect reliable results. In fact, we’ve become so dependent on being connected all...

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