Klarna tracks third-party iframe with Universal Analytics’ cookieless approach

Klarna is one of the biggest providers in Europe of in-store credit and invoice based payment solutions for the ecommerce sector. The company enables the end-consumer to order and receive products, then pay for them afterwards. Klarna assesses the credit and fraud risk for the  merchant, allowing the merchant...

Read More

Wrangle Your Site Categories And Product Types With Content Grouping

Viewing your site content in logical groups is important for sites and businesses of all types. It lets you understand how different categories of products are working together and the buckets that generate the most revenue. Or, if you run a news site understand which categories are the hottest and most in demand. Some of you have been analyzing these things in the past via Advanced Segments but we...

Read More

Using Universal Analytics to Measure Movement

The following is a guest post by Benjamin Mangold, Director of Digital & Analytics at Loves Data, a Google Analytics Certified Partner.Universal Analytics includes new JavaScript tracking code for websites and new mobile SDKs. But Universal Analytics is a lot more than that - it also gives us the Measurement Protocol, which allows us to send data to Google Analytics without the need to use the...

Read More

How attribution modeling increases profit for Baby Supermall

"Attribution modeling changes everything."That's what Joe Meier of Baby Supermall told us recently.  If you're looking for alphabets or monkeys on your new baby bedding, Baby Supermall is the place to be. But those products have an unusually long buying cycle. "Our typical customer is a pregnant mother-to-be," says Meier. "They have months to make a decision."In this video, Meier describes how...

Read More

Fairmont Gets Deeper Understanding of Social Interactions for Real Results

How do you improve social messaging for some of the world's most prestigious hotels? If you're Fairmont Raffles Hotels, you turn to Google Analytics. Fairmont is famous for its nearly 100 global luxury hotels, from the original Raffles Hotel in Singapore to the grand Empress Fairmont in Victoria, B.C.  The variety of the properties can make social impact tricky to measure, says Barbara Pezzi,...

Read More

Google Analytics Dashboards for Quick Insights

The following is a guest post by Benjamin Mangold, Director of Digital & Analytics at Loves Data, a Google Analytics Certified Partner.Creating custom Google Analytics Dashboards is a great way to monitor performance and get quick insights into the success of key aspects of your websites and mobile apps....

Read More

Full Customer Journey: Three Lenses of Measurement

My son is a LEGO enthusiast, and even though I don’t build that often, I am usually involved in the acquisition process of LEGO sets or digital goods. To quote a few, we build with bricks, plan with their software, play with their apps, buy through their website and consume content on their social profiles. Quite a lot of touch points with their brand, and that’s not all!On my side, I get very curious...

Read More

SUPERWEEK 2014: January 21-23, Hungary

The following is a guest post contributed by Zoltán Bánóczy, founder of AALL Ltd. and the SUPERWEEK Conference series.In the fourth week of the New Year, many of us will enjoy the gorgeous view pictured below as the actual backdrop for one the year’s most exciting analytics conferences.  Speakers hailing...

Read More

Intuit Team Crunches its Own Numbers with Google Analytics Premium

Intuit products like Quicken and TurboTax have been putting the power of numbers in the hands of users since 1983.Which is why we're so pleased that when Intuit wanted to boost the power of analytics for one of their own teams recently, they turned to Google Analytics Premium. The details are in our new case study, which you'll find here.The study has the full story of Intuit's Channel Marketing Team,...

Read More

New Secondary Dimensions Provides Deeper Insights Into Your Users

Today we’ve added many new secondary dimensions to standard reports, including the much-asked for Custom Dimensions.Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics. For example, a custom dimension can be used to collect friendly page names,...

Read More

Insights on the fly: Introducing executive reporting from DoubleClick Search

The following post originally appeared on the DoubleClick Advertiser Blog.Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporting for each group of stakeholders. Often, this means spending time pulling and aggregating reports,...

Read More

Optimizing AdSense Revenue Using Google Analytics

Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue as an experiment objective. They both come as a great additions to websites that use AdSense for monetization. In this post I will go over the the AdSense Analytics integration...

Read More

Learning what moves the needle most with Data-Driven Attribution

"Tremendously useful."  That's what Chris Bawden of the TechSmith Corporation says about Data-Driven Attribution.What is Data-Driven Attribution? Well, in August we launched a new leap in technology that uses algorithmic models and reports to help take the guesswork out of attribution. And it's available now to Google Analytics Premium customers around the world.Data-Driven Attribution uses statistical...

Read More

Sharpen Your Analysis Skills Over The Holidays At The Analytics Academy

Last month, we launched the Analytics Academy, a new hub for all users to participate in free, online, community-based video courses about digital analytics and Google Analytics. We’re pleased to share more than 145,000 students signed up for the Academy. Our team is delighted so many are interested in advancing their skills as marketers, analysts and business owners. But the good news is that...

Read More

Launching Real-Time Events and Conversions Reports out of Beta

It wasn’t too long ago that we launched events and conversions in Google Analytics Real-Time reports. We’ve heard from many of you who are using Real-Time reporting to test changes to your site, create dashboards to monitor your traffic and goals, or make rapid decisions about what content to promote today.   That’s...

Read More

Improve your website’s performance with the new Speed Suggestions report

Users prefer fast sites. And businesses benefit from it: faster sites tend to have lower bounce rates, increased customer satisfaction and better engagement. Site owners agree, and it shows in their actions taken to optimize site speed: we’re pleased to see from our own benchmarks over the last two years the...

Read More

Digital Analytics Association Symposium in San Francisco: End-to-End Data Measurement & Visualization

The annual Digital Analytics Association (DAA) San Francisco Symposium is happening on November 12th  and this year we are happy to host the event at Google’s San Francisco office. The theme this year is end-to-end data measurement and visualization and the DAA SF chapter has lined up industry leaders who...

Read More

The New Dimensions and Metrics Explorer

To make it easy to navigate all the 270+ data points the Core Reporting API exposes, today we launched version 2 of the Dimensions and Metrics Explorer.Click to see the list view.This tool makes it easy to browse all of the dimensions and metrics, identify valid combinations, and get comprehensive definitions...

Read More

Introducing Mobile App Indexing on Search: a better experience for mobile search users

Here's some great news from Google’s search team: In-app content is now becoming visible in Google search. Starting today, users on Android devices can jump straight from Google search results to pages inside an app.For Google Analytics for mobile apps users, this opens up a new world of insights into areas like...

Read More

Measuring Twitter with Universal Analytics

In between rolling out new features for Google Analytics, we also like to feature how users and companies are actually using our products. Matt Stannard of 4PS Marketing details how to easily monitor Twitter and see number of tweets, active users, and hashtags for a topic using Universal Analytics. We’ve excerpted...

Read More