Data At Your Fingertips: Announcing The Google Analytics App For Android

We are pleased to announce the launch of Google Analytics App for Android phones!With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you’ll see reports that are optimized for your phone. Swipe through these reports to see...

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Measuring a Mobile World: Introducing Mobile App Analytics

Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and we expect to see continued momentum throughout the industry. Mobile...

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Workflows Simplified - Introducing Flow Viz PDF Export and Alerts Widget

GA users have voiced their feature requests around Flow Viz, and we’ve listened. The team is very happy to introduce a new feature for Flow Viz: PDF Export.The PDF export will respect your interactions within the flow. If you highlighted a connection, or changed the dimension, the exporter will print those out...

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GA Advocate Justin Cutroni Answers Your Analytics Questions

The following post originally appeared on Justin Cutroni’s Analytics Talk blog.There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users!Those users generate a lot of questions. Recently, I...

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Calling all Non-Profits, the Semphonic Non-Profit Analytics Challenge begins again!

The following is a guest post contributed by Phil Kemelor, VP of Strategic Analytics at Semphonic, a Google Analytics Certified Partner.Back in 2010, the analytics team here at Semphonic and the talented group of analysts who attended our annual X Change conference were looking for fun ways to contribute their skills to the non-profit community, as well as leverage the amazing expertise that convenes...

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Learn How Google Analytics Helped BuildDirect Increase Sales By 50%

BuildDirect operates in over 100 countries and aims to simplify the sourcing of materials for its customers. As a virtual organization they credit much of their success to savvy use of online marketing and advertising. With a comprehensive marketing mix of search advertising, email newsletters and conversion...

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Web Analytics TV #25 - The Silver Anniversary Show!

Welcome to the analysis ninja show, aka Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this awesome episode we had questions from Dubai, India, Germany, Sweden, France, Norway, Sweden, The Netherlands, and the US.If you’re new to this show, our process is simple.Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s...

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Be A Part Of ClickZ / Google Analytics Mobile Research

In our recent post on next generation of measurement, we discussed mobile as one of the fastest areas of digital channel growth. How fast? According to GA benchmark data, mobile now accounts for 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just...

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Building Blocks of Digital Attribution: How to get started with Google’s attribution tools

What are the key steps to getting started with marketing attribution? Are you ready to move beyond the “last click” attribution model? How can you use Google’s tools to better understand your customer’s journey and calculate the impact of your digital marketing channels?To help answer these questions, we’ve put...

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[New Feature]: Conduct Browser-Size Analysis Within Google Analytics

We’re pleased to announce a new tool for optimizing your site’s content: browser-size analysis, which is part of the In-Page Analytics report.Browser SizeToday’s visitors to websites are using an ever-growing number of devices. Many users are on mobile platforms, and although desktop monitors are getting bigger,...

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