As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality. We look forward to make it globally available to our users in the coming weeks.
Popular Posts
-
For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer... -
Have you ever needed some quick advice about using Google Analytics, or wanted to learn some cool tricks? The Analytics Help Forum in Goog...
-
The following was originally posted on the Google Online Security Blog . If you run a web site, you may already be familiar with Google Webm... -
Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also... -
The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The comp... -
The following is a guest post from Rachelle Maisner , who recently transitioned from Sr Analyst to Account Manager at Digitaria , a Google A... -
We are pleased to welcome you to the official Google Analytics blog. Now you can stay up to date on the latest info posted by the Google An...
