Yesterday, AdWords announced the launch of Search Funnels, a new set of reports available only in AdWords that describe the Google search ad click and impression behavior leading up to a conversion. They are rolling out over the next few weeks and work if you are using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords.What are Search Funnels?Currently, conversions in...
Wednesday, 24 March 2010
Monday, 22 March 2010
This is the 7th edition of Web Analytics TV with Avinash Kaushik and Nick Mihailovski! In this series you ask questions via the Google Analytics Google Moderator site and we answer them! Here is the list of last week’s questions. In this action packed episode we discuss: ● Test your tracking implementation without waiting for the data to appear in reports.● How GZip compression works for the...
Friday, 19 March 2010
The Search Engine Strategies conference is next week in New York, and googlers from search, AdWords, AdSense, YouTube, Google Analytics and Website Optimizer will be there in force. We'll have a large booth where we'll be demoing the coolest new features from any and all of our products. Come by and say hello, and also be sure to attend some of the Google sessions. Of special note, 4:45pm on Tuesday...
Thursday, 18 March 2010
As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would...
Tuesday, 16 March 2010
One of the core principles of Google Analytics has been to democratize the utility of the web analytics tool, and to open up the platform with an API. This enables developers to innovate new uses of Google Analytics to help analysts, marketers, and executives make better data-driven decisions. Since we launched Google Analytics, developers have extended the product to track Flash/Flex and recently...
Thursday, 11 March 2010
Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute. For example, you could compare traffic from first-time customers versus repeat buyers. Or, if you run a content-oriented site, you could see which authors produce the most traffic..While powerful, setting up custom variables can be a bit tricky, so we’re holding a...
Friday, 5 March 2010
We're really excited to see how companies can grow their businesses around the Google Analytics API. Today, we're publishing a case study that illustrates how Shufflepoint, Inc. has used the Google Analytics API to build an innovative product offering which has helped Dolby Laboratories become more productive.ShufflePoint...
Tuesday, 2 March 2010
We occasionally see a particularly inspiring integration with Google Analytics. Our latest source of inspiration comes from a product called Pion Lite by Atomic Labs. Pion Lite collects your traffic data and populates your Google Analytics reports -- without using Google Analytics page tags. Atomic Labs offers...
Subscribe to:
Posts (Atom)
