Ah, Burlington, Vermont in late summer....can you do any better? The summer is winding down and the last quarter of the year is still a ways away and easily prepared for. All of France is on vacation. :-) The weather is just right on Lake Champlain. There's some time to get energized for the holiday season. It's a good chance to take a break, roll up your sleeves, learn some new skills and do some...
Friday, 31 July 2009
Thursday, 30 July 2009
Google offers a bunch of free information tools that marketers can use to grow their business. They're especially useful and relevant now as budgets are tighter, while at the same time the need to grow your business has never been greater. The latest episode of Data Driven Discussions focuses on two of Avinash's...
Monday, 27 July 2009
If you're tracking events on your site, you can now define advanced segments to isolate event related visits. So, for example, you can now see how visits with events compared to visits overall.To do this, you'd define an advanced segment that only includes visits with events. (Set "Total Events Greater than 0"...
Friday, 24 July 2009
A few weeks ago, we mentioned some Google Analytics and Website Optimizer focused tweets that you can follow. Well now, as you can see if you glance over to the "Subscribe" section on the right, we've got an official Google Analytics Twitter account. Follow us at twitter.com/googleanalytics.Here are some of our...
Monday, 20 July 2009
Are you ready to get serious about Google Analytics and/or Website Optimizer and looking for some hands on training to take you to new levels? Have you seen a Google Analytics educational video and thought, "I'd love to talk about this stuff in person?" Do you find yourself logging into your Google Analytics...
Friday, 17 July 2009
You probably already know that you can quickly compare two date ranges against each other simply by clicking Compare to Past. So, in the screenshot below, clicking Compare to Past will allow me to compare the current period (Mar 16 - Apr 15) with the previous period (May 16 - May 15).Once I click Apply, I'll...
Thursday, 16 July 2009
Every now and then we like to give a shout out to another Google product and today, as avid bloggers, we wanted to mention Google Reader which allows you to subscribe to and follow any blog or website, and then read them all in one place via a table of contents on the left. It's my first stop when I open my browser...
Tuesday, 14 July 2009
What works better, a centralized web analytics team with deep technical knowledge, or non-expert users spread throughout an organization? This was the question faced by Amy Sample when she joined PBS Interactive as web analytics director in the fall of 2007. Amy shared her story with us in response to our...
Monday, 13 July 2009
Recently, we released important updates to the Google Analytics Data Export API and our developer documentation. Here are some highlights.If you are pulling large amounts of historical data, we've increased the the total amount of data you can request from the API from 1,000 rows to a new the new maximum of 10,000...
Thursday, 9 July 2009
Avinash, our Analytics Evangelist, and Nick, our Developer Relations Manager, both come from a long history of working with web analytics and both enjoy a good debate. In fact, I often hear them bickering in a good-natured way - or not good-natured at all with much name calling - about the topic of this episode: what do you disagree about in terms of each other's approach to web analytics?Web analytics...
Tuesday, 7 July 2009
Have you ever been in the Visitors section of your favorite Google Analytics profile and wondered what the heck “User-Defined” was? Well today it's time to find out.So, what is “User-Defined?"The user defined variable allows you to "label" a visitor if they complete a certain action on your site, such as making...
Thursday, 2 July 2009
A couple of months ago, we published a post on making your site a closer. But, before your website can close a sale, it has to get the visitor's attention. Presenting your visitor with a landing page that's relevant to what she's looking for is the best way to start the conversation and proceed towards the conversion or sale. Of course, you'll want to pair your landing pages with the appropriate keywords...
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