Today we're delighted to announce a new blog for our German speaking Google Analytics users. The German Conversion Room blog launched recently and is run by our colleagues in Europe. In addition to covering Google Analytics tips and advice, the new blog will also include posts about Website Optimizer and Google AdWords conversion tools such as Conversion Optimizer. Check out the new blog today...
Tuesday, 30 June 2009
Monday, 29 June 2009
We've picked two free tools that anyone can use while setting up Google Analytics for your site. The tools below are pretty basic but are applicable to anyone tracking a campaign with an Analytics account. URL BuilderThe first tool we want to introduce our beginners to is the URL Builder. In order for Google Analytics to track your marketing campaigns effectively, you'll need to tag your online ads...
Friday, 26 June 2009
With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. One of the most exciting places is on your mobile phone.In the past it was challenging to keep up with your performance data while on the go. Using the new API, a number of developers have...
Thursday, 25 June 2009
We're lucky to have Avinash Kaushik, web analytics practitioner extraordinaire, on our team here at Google. We're also lucky to have Nick Mihailovski, our developer programs manager who was a member of the Urchin team before the acquisition by Google. And they're lucky to have each other - they are two peas in a pod. If you know one of them, you know what I'm talking about.It's said that you can sum...
Wednesday, 24 June 2009
Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North's most spectacular National Parks and our first Seminars for Success in province of Alberta!Our Google Analytics Seminar Leader, Benjamin Mangold from Mangold Sengers is making a special trip from his home country of Australia to teach the Google Analytics Intro...
Tuesday, 23 June 2009
Our good friend John Marshall just posted this Facebook status update: "cycling to work this morning I hear the birds twittering. Instinctively I wonder if they should be doing something more productive."Lol, John. He's referring to twitter.com and the fact that with it, your opportunities to waste time have increased. Anyone following Ashton Kutcher? Consider this recent tweet:you are the man @tonyhawk...
Monday, 22 June 2009
Late last week we launched an updated version of the Google Analytics website. Some keen-eyed observers noticed that we updated our logo as well. This is consistent with a larger Google effort to update logos on all of our consumer and business products.Consumer product logos now generally have the word Google...
Friday, 19 June 2009
We've given the Google Analytics site a refresh! Drawing upon insights from conversations with the Google Analytics community -- both online and in person, and from looking carefully at our own Analytics reports, we've reorganized the site to do a better job of exposing the information you're looking for. And,...
Thursday, 18 June 2009
Do you have a Google Analytics account that:is linked to AdWords andhas auto-tagging enabled anddoes not have AdWords cost data applied?If so, we have an important update on how your AdWords cost data is reported. If you are among the majority of users who do not meet all three of these conditions, you can stop reading now.In early March, we changed how Google Analytics imports AdWords cost data...
Wednesday, 17 June 2009
Last month we published a post showing how you can setup Goals in Google Analytics. Today you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions. This lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.In the past, you needed to install a separate tracking code to make use of...
In reading an Occam’s Razor blog post from earlier this year, “Aggregation of Marginal Gains: Recession Busting Analytics!," I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit in the conversion improvement space meant high traffic, high impact changes from fixing obviously-wrong calls to action: bad linking, non-obvious next steps,...
Friday, 12 June 2009
If you use AdWords, you're probably familiar with the AdWords reports in the Google Analytics Traffic Sources section. Using these reports, you can compare AdWords campaigns and ad groups against each other and track individual keyword performance. But wouldn't it be useful to instantly compare - in every single one of your reports - the performance of AdWords traffic against the performance of...
Thursday, 11 June 2009
On Monday June 8, we released Urchin 6.6, a significant upgrade to our "run-it-yourself" web analytics package. This release brings some serious enterprise-level heft to the table, and also advances Urchin's marketing-analysis capabilities in a big way. New Search Marketing Reports and Tools Chief among...
Tuesday, 9 June 2009
How do you use web analytics? Do you share data as part of a regular planning meeting? Do you log in once in awhile just to see how things are going? We want to know! We're gathering information to help prioritize new features and improve Google Analytics and we need your help. If you've used web analytics data to make decisions inside your business or organization, get in touch and tell us how....
Monday, 8 June 2009
If you have a team of people on your marketing team constantly checking the website you're tracking with Google Analytics, filtering out specific IP addresses is one of the ways you can make sure you're not tracking irrelevant visits to your site. Excluding these IPs may help you get more accurate numbers for...
Recently Microsoft released a new search engine called Bing, which has begun sending traffic to websites with Google Analytics installed. Bing currently shows up as a referring site in the Traffic Sources reports. We are actively working on an update that will include Bing under the default list of search engines in Google Analytics. If you absolutely can't wait for the upgrade, you can add the...
Friday, 5 June 2009
We're very happy to announce the recent launch of Central de Conversiones, a new Spanish-language blog covering Google's measurement tools including Google Analytics, Website Optimizer, Insights for Search, AdPlanner and others. Both Googlers and GAACs from Spanish speaking countries such as Argentina, Mexico and Spain will be sharing basic tips and advanced web analytics techniques trying to help...
Thursday, 4 June 2009
Event Tracking is a feature of Google Analytics that allows you to track visitor actions that don't correspond directly to pageviews. It's a great fit for tracking things like:Downloads of a PDF or fileInteraction with dynamic, AJAX sitesInteraction with Adobe Flash objects, embedded videos and other mediaUnlike...
Wednesday, 3 June 2009
We are offering Seminars in 4 cities this month. That's right.. down under in Sydney, Australia and then one on each coast (Miami and San Diego) and north/south (Dallas and Washington DC) just to balance it out.These are great in person trainings and will jump start you in Google Analytics and Google Website Optimizer (San Diego and Dallas only). Return from these trainings with a practical understanding...
Tuesday, 2 June 2009
As a Google Analytics user, chances are you know the value of good data on traffic to your website. More data means you can make better-informed decisions about how to drive traffic to your site and to your brick-and-mortar locations. But your website is just a part of your entire web presence.Users of Google...
Monday, 1 June 2009
Today's post covers how to install Google Analytics on the Blogger and WordPress blogging platforms. Adding analytics to your blog can tell you things like:Which referring sites send you the best trafficWhich visitors are most likely to subscribe to your email listWhich keywords have the highest engagementWhich articles have the lowest bounce rateWhich articles monetize best using AdSenseand much...
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