We're pleased to announce that a Google Analytics Seminar for Success is coming to Atlanta on Tuesday, February 17 and Wednesday, February 18. Seats are limited so be sure to register right away! Here's the run-down:
Day 1 - Business Insights: Delivered from an analyst's perspective, Day 1 will focus on what reports to look at and why. You'll also find out about performance indicators that can alert you of potential problems. Day 1 also covers the latest Google Analytics tools: Advanced Segmentation, Custom Reports and Motion Charts.
Topics Include:
Topics Include:
Day 1 - Business Insights: Delivered from an analyst's perspective, Day 1 will focus on what reports to look at and why. You'll also find out about performance indicators that can alert you of potential problems. Day 1 also covers the latest Google Analytics tools: Advanced Segmentation, Custom Reports and Motion Charts.
Topics Include:
- Introduction to web analytics
- Website testing with Google Website Optimizer
- Google Analytics reporting features
- Sharing Google Analytics data
- Custom dashboards
- Understanding site visitors
- Tracking online marketing campaigns
- Evaluating site content and user navigation
- Understanding goals and conversion funnels
Topics Include:
- Google Analytics architecture overview
- Learning about regular expressions
- Improving your data with filters
- Setting up goals and funnels
- Implementing e-commerce tracking
- Configuring custom segmentation
- Introduction to event tracking
- Tracking websites with multiple domains/subdomains
- Code customization
