Thursday, 29 January 2009

In the past we've received a lot of feedback from our users who have implemented the _setVar method requesting that custom visitor segments not affect bounce rates. You've asked for it and we've listened! Today we're modifying this feature so that the _setVar method no longer counts as an interaction hit with the result that you may see higher bounce rates and more accurate time on page metrics in...

Tuesday, 27 January 2009

Motion Charts make it possible for you to perform both high-level analysis (such as identifing long-term trends) and targeted analysis (aimed at gauging the impact of a specific change or event).In today's post, we'll focus on identifying trends. Here are some examples of high-level trends you might want to examine...

Monday, 26 January 2009

We're pleased to announce that a Google Analytics Seminar for Success is coming to Atlanta on Tuesday, February 17 and Wednesday, February 18. Seats are limited so be sure to register right away! Here's the run-down:Day 1 - Business Insights: Delivered from an analyst's perspective, Day 1 will focus on what reports to look at and why. You'll also find out about performance indicators that can alert...

Friday, 23 January 2009

What kind of analytics user are you? Our Analytics Evangelist, Avinash Kaushik, has created a "Nine-Point Checklist of Analytics Awesomeness" to help you find out. Are you an Emperor or a Newbie? You'll need to have mastered all 9 of the below to call yourself Emperor. If you're doing less than 3, you're still a Newbie.9. Get external context to your performance (benchmarking)8. Internal site...

Thursday, 22 January 2009

Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don't have a search box on your site, you might consider using the Google Custom Search Engine (both free and paid versions are available). If you already have a search box, make sure that...

Wednesday, 21 January 2009

It only makes sense that Analytics should be able to track sites created by another Google product, Google Sites. Google Sites is an easy-to-use online application to make team websites. Multiple users can collaborate on editing the site at once online, and it's all hosted by Google for free.Installing the tracking...

Tuesday, 20 January 2009

In the spirit of New Year's resolutions, one of ours is to work even harder in 2009 to hear what you have to say. My resolution to work out more frequently at the gym has already gone out the window (the Golden Globes took precedence last week), but I promise that listening to you is a resolution we'll follow through on! To help kick things off, here are a few ways you can get your questions answered...

Friday, 16 January 2009

If you've added a profile recently to your account or read a help article that discusses the tracking code, you may have noticed an addition to the tracking code snippet. You do not need to change the tracking code in your existing pages, although doing so will add a layer of functionality that I'll explain in a minute. Here is the updated snippet, with the additions in bold.<script type="text/javascript">var...

Thursday, 15 January 2009

What happens in Vegas.. doesn't have to stay in Vegas. At least not when you're going there to attend the Google Analytics and Website Optimizer Seminars for Success! Spend one to three days learning about Google Analytics and Google Website Optimizer. Come back armed with best practices and tips from the experts on how to use them to improve your business.These courses are ideal for marketers, web...

Wednesday, 14 January 2009

Last April, we gave you a few tips on using Website Optimizer and Google Analytics to improve your business online. As a follow-up, we announced the Website Workout contest last June. Four businesses were selected to improve their conversion rates using the data they gained from Website Optimizer.The results are in! Find out how the winners improved their conversion rates here. I think you'll be...

Thursday, 8 January 2009

We've been taking an in-depth look at some of the new enterprise-class features that were recently launched in Google Analytics, and we're proud to present the next installment. This one relates to Custom Reports.Custom Reports are like super reports. You can spend literally five minutes building one and feel...

Monday, 5 January 2009

2008 was an amazing year for the Google Analytics Authorized Consultants (GAACs). These guys are experts with Google Analytics, providing excellent service in areas such as installation, consultation and training. They're located all across the US, which means you can probably find one near you.We really like...