Wednesday, 28 September 2011

It’s now easier to set up Google Analytics Site Search tracking for your Custom Search Engine

9/28/2011 09:00:00 am by Prapto
Cross-posted from the Google Custom Search blog

Google Analytics Site Search reports provide extensive data on how people search your site once they are already on it.  You can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation.  In the past we admit that setup was a little challenging, but we’re happy to announce that now we’ve made it easy to setup Site Search tracking directly from your Custom Search Engine.

If you are already a Google Analytics user (and your site has the Google Analytics tracking code on its pages), go to the Custom Search Engine management page, select your CSE’s control panel and click on Google Analytics from the left-hand menu. We’ll display a list of your Google Analytics web properties so you can select one and tell us the query and category parameters that you want to track.

Once you save your changes, we’ll generate a new code snippet.  Copy it from the Get Code page, paste it into your site and setup is complete!

You can then access Site Search reports from the Content section of Google Analytics.

Happy analyzing!  If needed, you can find help with setup here and an explanation of the differences between Google Analytics and Custom Search statistics here. Let us know what you think in our discussion forum.

Posted by Zhong Wang, Software Engineer

Monday, 26 September 2011

Google Analytics Webinar: Getting started with Multi-Channel Funnels

9/26/2011 11:23:00 am by Prapto
A few weeks ago we launched Multi-Channel Funnels, a powerful tool to help you understand all the online interactions that lead your users to conversion. With five insightful reports, you can now measure the full conversion path, from first interaction to last click. More important, Multi-Channel Funnels provides actionable analysis about how your marketing channels work together, and answers key questions such as:
  • How much time does the average user take between first interaction and conversion?
  • How many interactions does it take to convert?
  • Which of my marketing channels are “assisting” conversions and which are “closers”?
To help you get the most out of this tool, we’ve scheduled a webinar to walk through the new reports and go over common uses with Bill Kee, the Product Manager for Multi-Channel Funnels.

Title: Getting started with Multi-Channel Funnels
Date: October 11, 2011
Time: 10am PST

Have questions about Multi-Channel Funnels? Send them to us ahead of the webinar so we can make sure to answer them. You can also vote for the questions you want to see answered most. You can submit your questions on our Google Moderator page.

If you can't attend the webinar, please check the Google Analytics YouTube Channel for a recording about a week after the live event. You can also read more from the initial announcement of Multi-Channel Funnels and watch a video about the tool.

We hope that you will be able to participate!

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics team

Tuesday, 20 September 2011

Web Analytics TV #21 - Short, Sweet, Delicious

9/20/2011 10:19:00 am by Prapto
Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany, The Netherlands and even Cleveland Ohio.

If you’re new to this show, our process is simple.

Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this Web Analytics TV Google Moderator site.

Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik & Nick Mihailovski answer them. :-)

In this episode we award the “Ninja of the Episode” and award it to Scott in Cleveland, Ohio for a really great question about verification steps in funnels. Scott, just email us and we’ll send you a signed copy of Web analytics 2.0.

OK. Here is the list of last episodes questions.

In this action packed episode we discuss:
  • (0:53) Setting up a funnel for a process which requires a verification step
  • (3:21) The impact of using profile filters to remove internal IP addresses
  • (4:05) Using regular expressions to match on event goals
  • (5:15) Grouping multi-channel funnels by landing pages
  • (6:24) Tracking site links with Google Analytics
  • (9:27) Manual campaign tracking with links that use anchor tags
  • (11:15) Best practices for tracking sites with different language sections
  • (14:00) Getting a report with 3 dimensions
  • (15:40) Tracking bounce rate to many product pages as one page
  • (18:45) Seeing reports that have unique visitor utma ids





Here are the links to the topics we discuss:
As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.

This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.

Thanks!
Posted by Nick Mihailovski, Google Analytics Team
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