Site Speed gets an upgrade. Hello Performance tab

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, we share an update to the Site Speed report to help you better understand your site's performance.

In May, we made it easier to compare your site’s business performance with your site’s actual performance with the introduction of the Site Speed report in the new version of Google Analytics. Today we want to share an update.

We’ve heard the need to get into more detail about the reporting of your page load times. We’ve introduced a new performance tab in the SIte Speed report that will allow you to see a breakdown of the samples. This allows you to move beyond the averages and better understand your site’s performance.

For example, I’m looking at the Site Speed report for the Google Analytics blog. I can see that my average page load time is 7 seconds (we have some room to improve here). Now, we know that averages can hide what’s happening underneath the surface.

With the Performance tab in the Site Speed report, I can now dig in and find those details.

Ah ha! I can now see that, almost half of my visitors (46%) are actually seeing decent load times of under 3 seconds. And another 32% are getting the page in under 7 seconds. But there’s definitely still room to improve with a full 20% seeing 7+ second load times.

Taking this a step further, I can apply an advanced segment, in this case Visits with Conversions. I have set up the blog with engagement goals. So I’m trying to see if there’s a relationship between page load time and engaging with the content here.

And looking at this data, it looks like there is. The distribution of visits with conversions is skewed towards fast-loading pages. As page load time increases, I am seeing a drop in conversions. I can actually see the business impact of a slow loading page.

Another type of segmentation to try would be by geography. To start off, try segmenting visits from your country versus visits not from your country. From there you may want to dig into specific countries and look at page load times.

You'll find the Site Speed report in the Content section of the new Google Analytics. To get site speed data, you need to make a small change to your Google Analytics tracking code. Setup instructions and more details about the Site Speed report are in the Help Center. We hope you enjoy the new Performance tab, and you can expect more updates for Site Speed coming soon.

Posted by Trevor Claiborne, Google Analytics Team

Read More

New Google Analytics SDK for iOS Version 1.3

Today we are releasing a new version of the Google Analytics for iOS SDK. We’ve added several features similar to those added to the Google Analytics for Android SDK version 1.3 earlier. New features include:


General Campaign Tracking
This new feature is probably the most exciting one for this release.  We now support the ability to set campaign referral information.  To learn more about this feature and how to use is, see our documentation.


AnonymizeIp
To provide more privacy to your users, use the anonymizeIp property in the GANTracker class, which removes the last octet of the IP address prior to storage.  More details can be found in the documentation.

SampleRate
If you are getting a large volume of traffic, you can set the sample rate to be something other than 100% and we’ll decide based on visitor ID whether to send hits.  This will allow you to control the sampling of your report data rather than having on-the-fly sampling occur.  Check out the documentation for more details.

We're continuing to enhance the Google Analytics Mobile SDKs to add features, fix bugs and make them better overall.  We hope you are just as excited as us with this latest version of the Google Analytics for iOS SDK.

Posted by Jim Cotugno and Neil Rhodes, Google Analytics Mobile Team

Read More

Measuring and optimising Fairmont's social media efforts with Google Analytics

Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi, Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is back to share with us how Fairmont measure and analyse their social media efforts with Google Analytics. By using a combination of campaign tracking parameters and advanced segments (which can be used in combinations with social plugin analytics), Barbara is able to assess which social media campaigns work the best for generating bookings.

Posted by Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia

Read More