Webinar: Google Analytics' Newest Features

As of this week, all the new Google Analytics features we recently announced should be available in all accounts! (And just yesterday, we announced one more - a new, asynchronous tracking code snippet.)

If you missed the announcements or are curious about the features you're now seeing, join us in this upcoming webinar, happening next week on Wednesday. We'll provide an overview and demonstration of the features and provide tips on some best practices and uses. You'll learn how the following features have added more power, flexibility and intelligence to Google Analytics' enterprise class capabilities:

• Engagement Goals
• Expanded Mobile Reporting
• Advanced Table Filtering
• Unique Visitor Metric
• Multiple Custom Variables
• Sharing Advanced Segments & Custom Reports
• Analytics Intelligence
• Custom Alerts

When: Wednesday, December 9, 2009
Time: 10 - 11 am, PST

Register here.

There will also be an opportunity for Q&A so please ask your questions beforehand through Google Moderator.

We hope you'll come learn more about the latest features .... and we may even have a few extra surprises to share then, too! Hope to see you there.

Posted by Dai Pham, Google Analytics Team

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Google Analytics launches asynchronous tracking

Google Analytics now provides a new Asynchronous Tracking Code snippet as an alternate way to track your website!

Think of the asynchronous tracking code snippet as a script that uses a "separate lane" to handle part of the processing of your webpage. As the number of cars (or in this case, scripts on your webpage) increases, the asynchronous tracker uses this lane to reduce webpage load time. Websites that use many scripts or rely on rich media content will especially benefit from this new method, but even lightweight sites will see improvements.

The new tracking snippet offers the following benefits:

• Faster tracking code load times for your web pages due to improved browser execution
• Enhanced data collection and accuracy
• Elimination of tracking errors from dependencies when the JavaScript hasn't fully loaded

The asynchronous tracking code is now in Beta and available to all Google Analytics users. Using the new tracking code is optional: your existing Google Analytics code will continue to work as-is. But if you want to improve your webpage load times and fine-tune the accuracy of your Analytics data, then we think you'll love this new option.

Learn more about this new tracking code on our Analytics Help Center and get started on Google Code.

Posted by Jesse Savage, Google Analytics Team

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Episode # 3 - Rapid Fire Web Analytics Q and A with Avinash and Nick

This is the third video in our recent Rapid Fire series where you share your most burning questions via the Google Analytics Google Moderator site and we answer them!

Generally we want to focus on your questions about key metrics and analysis techniques, but this week we get a little technical.

In this episode we discuss:

• How to group referrals from common sources
• How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
• Strategies to track websites that support different languages
• The value of using Google Analytics on You Tube partner channels
• Troubleshooting discrepancies in Google Analytics Data
• Best practices for implementing E-commerce tracking for E-commerce sites
• Simplifying customizing the date range in GA
• How to track segments of users who interact with internal referrals/cross sell campaigns
• Tracking Social Media campaigns

Here are links to resources we discussed in the video:

• Help Center: What are profile filters
• How to group email referrals using filters
• How to configure roll up reporting in Google Analytics
• Google Analytics for You Tube Brand Channels - Announcement (Ask your you Tube account rep to get this properly configured)
• How to troubleshoot Google Analytics implementations
• How event tracking works
• Video: How to create Advanced Segments with events
• How to track lead gen forms in Google Analytics
• Justin Cutroni's eBook, Google Analytics Short Cut

If you found this helpful, we'd love to hear your comments.

If you have a question you would like us to answer, please submit a question or vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with yet another entertaining video.

Please add your thoughts about the Q&A via comments below. Thanks!

Posted by Nick Mihailovski, Google Analytics Team

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