Wednesday, 3 December 2008

Google Analytics Seminars for Success December 8 - 9, 2008 in Montreal

12/03/2008 12:25:00 am by Prapto
Seminars for Success have been so popular in the US that we're now expanding to Canada! Come join one of our lead instructors, Justin Cutroni, Director of Analytics at EpikOne for a Google Analytics Seminars for Success in Montreal December 8 - 9. Whether you are an analyst or tasked with configuring Google Analytics this seminar will help improve your overall understanding of Google Analytics.

Perhaps you have questions like, "What reports should I be looking at for my business and what do they mean? How do I configure goals? What is an acceptable bounce rate?" If so, then Seminars for Success Montreal is for you. For only $249 U.S. per day this seminar offers tremendous value.

Day 1 focuses on Google Analytics reports and data. Justin walks through almost every report and shows how you can use Google Analytics to gain meaningful data insights. Day 1 will also cover many of the new Google Analytics analysis tools including Advanced Segmentation, Custom Reports and Motion Charts.

Day 1: Introduction & User Training
  • Introduction to Web Analytics
  • Google Analytics Reporting Features
  • Sharing GA Data
  • Custom Dashboards
  • Understanding Site Visitors
  • Tracking online marketing campaigns
  • Evaluating site content and user navigation
  • Understanding Goals and Conversion Funnels
  • Website testing with the Google Website Optimizer
On Day 2 Justin really digs into how Google Analytics works and how to configure it correctly.

  • GA architecture overview
  • Learning about Regular Expressions
  • Improving your data with filters
  • Setting up Goals and Funnels
  • Implementing E-Commerce Tracking
  • Configuring Custom Segmentation
  • Introduction to Event Tracking
  • Tracking websites with multiple domains/subdomains
  • Code customization

Ready to learn how you can improve your Google Analytics skills? Register here!

See what some past attendees are saying about the Seminars for Success:

“The course was outstanding. Going through all the functionality in a structured way with such a good presentation style has been incredibly worthwhile. Highly recommended!”

“This course is an unbelievable value. Now I’ve got a scalpel, where I had a hatchet prior. Awesome amount of info here—I’ve used GA for 2 years, and I never knew what I didn’t know. Now I do!”

“Great seminar for geeks AND non-geeks interested in creating actionable website metrics.”

“I learned more in this seminar than I have in all of the time I’ve spent playing in Google Analytics and reading books.”

Posted by Eva Woo, Google Analytics Team

Tuesday, 25 November 2008

Seminars for Success, Now for Website Optimizer

11/25/2008 07:05:00 pm by Prapto
You may have heard of Seminars for Success. It's a full day of hands-on training on Google products like AdWords and Google Analytics. We've heard requests for more in-depth training on Google Website Optimizer. If you don't know about it, Website Optimizer is a free tool that helps you increase your site's conversion rates by testing different versions of your website's content.

If you want to learn about website testing and how to increase your website's effectiveness, then this course is for you. The course covers how to run your first experiment, best practices in landing page design, and advanced testing strategies.

We're now offering Website Optimizer Seminars for Success with four sessions scheduled around the US:


Website Optimizer Seminars for Success are led by Google authorized Seminar Leaders. They're experts in the field of website testing and on Website Optimizer. If you want to start increasing your conversion rates, now is the time to sign up.

Course materials will be provided to all that attend. And, if you sign up at least 7 days in advance of a Seminar, you'll receive a $50 AdWords credit. The Washington DC Seminar is coming up next week, so be sure to register your spot.

If you'd like to be notified when Seminars for Success are happening in your area, you can fill out this form.


Posted by Dai Pham, Google Analytics Team

Getting Answers -- Fast

11/25/2008 12:19:00 pm by Prapto
It's 10am, you've got a fresh cup of coffee, and you're excited to implement your latest Google Analytics-related idea. Today, you'll be setting up your ecommerce reporting or perhaps re-examining all of your keywords with the help of Motion Charts. You begin working and suddenly, you're not sure how to proceed. You have a question, and you need an answer -- hopefully before your coffee gets cold and your inspiration runs out.

A quick search of the Help Center yields an article that only partially addresses your question. You need help from someone who has already worked through this particular roadblock.

We're pleased to announce that, as of today, you have a new way of quickly getting the help you need. We've launched a new Forum within Google Help that allows you to ask questions about Google Analytics and have them answered by both Google employees and other Google Analytics users. You can easily identify answers from Google Employees, top contributors, seasoned posters, or new posters. The "Best Answers" (as voted by the community) gain the most visibility so that everyone can share valuable information. And a list of "Related Questions" comes up even as you are typing your question.

If you are in the forum to help other users, it's easy to find questions that need answers. Based on your contributions, you can be distinguished as a Top Contributor or seasoned poster. The old Analytics Help Group will still be accessible for information searches, but is closed for additional posts. This will allow the Google Analytics support staff to focus all their efforts on your new forum.

Now, back to work, before your coffee gets cold!

Posted by Melissa Hsieh, Google Analytics Team
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