Introducing Search Response and Airings Data in TV Attribution

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product. Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue...

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Supercharge your Google Analytics with SkyGlue

The following is a guest post from SkyGlue, a Google Analytics Technology Partner. SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and...

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DAA San Francisco presents ‘Optimizing Your Analytics Career’

The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your Analytics Career’. We’d like to invite you to join us for an evening of networking and to hear from a great panel of seasoned experts and analytics newbies on...

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Tackling Quantitative PR Measurement with AirPR & Google Analytics

The following is a guest post by Leta Soza. Leta is the PR Engineer at AirPR where she lives and breathes PR strategy, content marketing, community cultivation, and analytics. Her analytics adoration stems from the firmly rooted belief that you can’t manage what you can’t measure, so bring on the data. She works...

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