Big news today for e-commerce site owners: you can now use Google Analytics with Google Checkout. Simply add a JavaScript call and a hidden field to each page that displays the Google Checkout button and you'll be able to see conversions and revenue metrics for your Checkout transactions. Here are the complete instructions.
This feature makes life even easier if you are an AdWords customer, because...
Friday, 30 January 2015
Thursday, 29 January 2015
We occasionally get questions from our new users of Google Checkout. They've read all about how to track e-commerce transactions with Google Analytics; now they would like more specific details for implementing tracking.
Merchants can use Google Analytics to track buyers who leave their sites to complete the checkout process with Google Checkout. With the help of Google Analytics, Google Checkout...
Adding the Google Analytics tracking code to your website is easy—simply add the JavaScript snippet to the source code. But what happens when you make changes to your website and start to see browser error messages? Don't panic. Check these issues to avoid common mistakes.
1. Check the tracking code
Correctly installed Google Analytics tracking code does not generate browser errors. If you're seeing...
Wednesday, 28 January 2015
For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their...
Monday, 26 January 2015
Now that we’ve survived the holiday season, it’s time to get the year started with some Q1 insights from Google Analytics! Over the holiday season, retailers are inundated with data about the best shopping days, when to start their sales, and predictions about which items will be popular. But what...
Friday, 16 January 2015
“The ability to overlay our own data on top of traditional dimensions and metrics has provided valuable insights into the kind of information our consumers are looking for.” -- Steve Mummey, Director of Browser Products at AccuWeatherAccuWeather is the world’s largest weather media company with over 1 billion people a day relying on AccuWeather’s suite of products to give them real-time weather...
Wednesday, 7 January 2015
Personalization is a hot topic for today’s marketers, a group that spends nearly half of their budget attracting new prospects. But customer expectations have risen; content must be relevant to acquire new customers and move them to convert.Some pioneering marketers are seeing better performance by using real-time...
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