Google Analytics Demos & Tools

As a member of the Google Analytics Developer Relations team, I often hear from our community that they want to do more with GA but don't always know how. They know the basics but want to see full examples and demos that show how things should be built.Well, we've been listening, and today I'm proud to announce...

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Get a deeper view of your iOS app installs

If you use AdMob or other mobile ad networks to drive installs of iOS apps, here's some good news: iOS install tracking is coming as a Public Beta in a few weeks to all Google Analytics accounts. This detailed view of iOS install campaigns will be available right in your Google Analytics interface.Optimize your...

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Introducing Mobile App Analytics Fundamentals on Analytics Academy

So you’ve built an app? Awesome! But how are you tracking success? Does anyone know about your app? Do you have a good monetization plan?  Today we’re excited to officially announce our newest Analytics Academy course, Mobile App Analytics Fundamentals, designed to help you answer these questions and more. Whether you’re an app developer or an experienced marketer in the mobile app space,...

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Measure What Matters Most: A Marketer’s Guide

It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you’re not wasting money and resources, or worse,...

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Brian Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced Ecommerce

"Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!"-- Danny Gavin, VP and Director of Marketing at Brian Gavin DiamondsOur Enhanced...

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