DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Practices’

This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th  and will be hosted at University of San Francisco. The theme is "optimizing performance using quantitative and qualitative practices". The DAA SF chapter has lined up industry leaders...

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Announcement from the Emetrics Summit

Today, in a speech to the entire Emetrics Summit audience, Brett Crosby from Google announced the beta launch of a new tool, Website Optimizer. Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy,...

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Online Retailers: The Secret to Seasonal Success in 2014

Plan ahead.Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers,...

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Making tag management more accessible and powerful

Today we are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy: New APIs that tailor the power of Google Tag Manager to your unique needsA new intuitive interface to help you launch and edit tags even fasterMore 3rd-party templates to make tagging easierMany...

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Dynamic remarketing now available to advertisers across all verticals

This post originally appeared on the Inside AdWords Blog.Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores,...

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