The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them)

Good data is important.  How important?  Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies.  In fact, the average company loses 12% of its revenue due to bad data.  As you know, Google Analytics is a powerful product with a wealth of features to help...

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Raising your profile

Another (barely detectable) profile pun in a post title? That must mean we've increased the default number of profiles in your account again. We recently announced that we increased it from 5 to 10. Today, we're announcing that the default number of profiles in all accounts has increased from 10 to 50. We'll continue to add benefits like this for existing users - and there are more and more of you...

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Enhanced Google Analytics Audience Capabilities Come to Apps

Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics.  Just one of the improvements for audience segmentation and remarketing we're announcing today, these changes should make it even easier for all our advertisers...

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New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500%

If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out. Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking...

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Tip: Tracking 404 Pages

Besides telling you from which sources your site traffic originates, Google Analytics also tracks just about any activity that occurs on your site, including popular navigation paths, plus track downloads, outbound links, and activities on cross-domain properties. But one shortcoming is the lack of reporting...

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