We recently posted about what a visit is worth and the importance of setting goals in determining a visit's value. We often get asked, "How do I come up with goal values if my site is not an e-commerce site?" The answer: you can probably come up with intelligent values for your own set of goals. For example, if you know that 1 out of every 100 PDF downloads on your site results in a $500 sale, you...
Monday, 30 June 2014
Friday, 27 June 2014
Yesterday we added another report tailored specifically to AdWords users. The new report called AdWords Keyword Positions displays search position correlated with visits and conversions for each of your keywords. Drill down on any keyword to see its display position. Positions T1 through T3 indicate that your...
Thursday, 26 June 2014
Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, many advertisers...
Tuesday, 24 June 2014
Google Analytics has a vibrant ecosystem of analytics practitioners, advocates, and developers that drive great conversations, learnings, and sharing among passionate users. A central part of this ecosystem is partners, which can help users quickly increase the business value of Google Analytics through implementation...
Sunday, 22 June 2014
What is the average value of a visit from a certain website worth to you? Can you, for instance, measure the average value of a visit to your site from someone who clicks on your AdWords ad as compared to someone who gets to your website by typing your URL directly into their browser? (See google[cpc] versus...
Saturday, 21 June 2014
You may have noticed that we make changes to Google Analytics from time to time. (We call them improvements and we hope you agree.) Since we've just started posting to this blog, we'd like to catch you up on a few of the improvements we've made recently. By the way, you can also learn about new features and other changes through a link at the bottom right of your account's Analytics Settings...
Thursday, 19 June 2014
Today, we are adding Unsampled Reports to the Google Analytics Management API for Google Analytics Premium customers. Accurate analysis when you’re not onlineEnterprise analytics users need to execute complicated, ad hoc reports and download them into their own systems. The Unsampled Reports feature provides accurate analysis of large unsampled data sets. Easily integrate dataThis enhancement...
Tuesday, 17 June 2014
Today we’re excited to announce our next Analytics Academy course, Ecommerce Analytics: From Data to Decisions. As the name suggests, we’ve designed this course specifically to help marketers and analysts who work in ecommerce understand how Analytics data can be used to make decisions and take actions that improve their ecommerce performance. In the course, you’ll join instructor Justin Cutroni...
Sunday, 15 June 2014
We are pleased to welcome you to the official Google Analytics blog. Now you can stay up to date on the latest info posted by the Google Analytics team. You'll learn about product changes as we make them, whether it's a new feature you’ve asked for, or a fix for something that needed fixing. We’ll let you know...
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