“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.”- Lee Pinnington, Multi-Channel Marketing Director, MatalanAs we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers.Today's consumers move...
Friday, 30 May 2014
Earlier this week, we announced the beta launch of Enhanced Ecommerce for Google Analytics. It's a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and into product performance.“With Enhanced Ecommerce our clients can immediately gain clear insight...
Wednesday, 28 May 2014
As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our...
Tuesday, 27 May 2014
“Prior to using roll-up reporting we had no way to see all of our sites in a single Google Analytics view. Now we can easily compare our nine sites and react to trends in real time. This means that a product manager with a hunch about a new traffic pattern can quickly prove/disprove a theory without wasting hours...
Monday, 19 May 2014
Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. The event takes place August 28-29 in Stockholm, Sweden. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations using the tool. Started based on an initiative by Outfox, who gathered the other Google...
Tuesday, 13 May 2014
Digital is no longer just another marketing channel. It’s a medium that’s changing the art of storytelling and reinventing the way companies connect with consumers. How will digital advertising evolve next? You’re invited to tune in live as industry leaders tackle the question at DoubleClick’s annual event on digital trends. Speakers include: Jeffrey Katzenberg, CEO of DreamWorks Animation Nikesh...
Monday, 12 May 2014
Many of you have shared with us that it’s difficult to identify traffic patterns from Behavior Flows that include a large number of pages. That’s why we're pleased to announce that we’re adding support for Content Groupings in the Behavior Flow. Content Groupings let you group pages and content into a logical...
Thursday, 1 May 2014
A few weeks ago I presented at the Google Developer Summit in London, where members of the Google Developer Relations team discussed several ways to use our tools to their best.In my presentation (below), I discussed the power of segmentation and proposed a way to look at it in two different ways:Mission Driven...
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