Sharing is Caring - Unleash your productivity with asset sharing in Google Analytics

Innovation happens on every levelWithin your organization there are multiple people working on different sides of the same problem. Making it easy for people to quickly and effectively share innovative solutions is a key enabler for more productivity, and better decisions. We are proud to announce a series...

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Understanding multi-device user behavior in a single view

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling the ability to see web and app data in the...

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Improving Your Data Quality: Google Analytics Diagnostics

Google Analytics is a powerful product with a wealth of features. Analytics data can fuel powerful actions like improving websites, streamlining mobile apps, and optimizing marketing investment. To realize this power, you must configure Analytics well and ensure high quality data. For these reasons, we’re starting...

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New user and sequence based segments in the Core Reporting API

Segmentation is one of the most powerful analysis techniques in Google Analytics. It’s core to understanding your users, and allows you to make better marketing decisions. Using segmentation, you can uncover new insights such as:How loyalty impacts content consumptionHow search terms vary by regionHow conversion rates differ across demographicsLast year, we announced a new version of segments that...

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Smarter remarketing with Google Analytics

Sometimes, less is more.While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google Analytics, others have told us that the sheer number of possibilities can be overwhelming.So to simplify the product while still ensuring great results for our users, we’re proud to...

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Analytics & AdWords Bulk Account Linking

To maximize marketing investment and return, advertisers need insights into the effectiveness of their ads. However, gaining such insights is often overly cumbersome. This is why we’re pleased to announce that in the coming weeks, the Google Analytics and AdWords account linking process is becoming even more...

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Universal Analytics: Out of beta, into primetime

Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it. Since we launched UA in beta, we’ve seen some exciting use cases. Today we’re happy to finally announce: Universal Analytics is out of beta and everyone...

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Mastering the science of random chance: Dataless Decision Making comes to Analytics Academy

The world of digital analytics changes fast. From Attribution Modeling to Universal Analytics. From App Analytics to Remarketing. From Tag Management to Audience Reporting. We’re constantly trying to help analysts and marketers measure their business and make better decisions. But sometimes we ignore alternative ways to make business decisions.That’s why we’re excited to introduce our next Analytics...

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