Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy feat. For beginners to the web analytics world, though, all the data provided around content optimization can be a bit daunting -- so here are four...
Sunday, 30 March 2014
Friday, 28 March 2014
The following is a guest post from Kurt Busch, CEO, and Mariano Goluboff, Principal Field Applications Engineer at Lantronix.BackgroundGoogle Analytics makes it easy to create custom dashboards to present data in the format that most helps to drive business processes. We’ve put together a solution that will make...
Wednesday, 26 March 2014
This article was originally posted on Google Think Insights. Most organizations recognize that being a successful, data-driven company requires skilled developers and analysts. Fewer grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audience....
Tuesday, 25 March 2014
Advertisers know that video ads have the ability to reach and convince customers in ways that other formats can’t, but traditional TV ads are often prohibitively expensive, difficult to target, and hard to measure. That’s why so many advertisers have looked to YouTube TrueView ads for their video needs. With...
Tuesday, 18 March 2014
Today at the Game Developers Conference in San Francisco we will be announcing two key launches powered by Google Analytics and Google Tag Manager. You can follow the livestream today at 10:00AM PDT (5:00PM UTC) with the Google Analytics sessions from 2:30PM PDT.Announcement #1: Bringing the power of Google Analytics...
Wednesday, 12 March 2014
Back in August, 2012, we launched Remarketing with Google Analytics, which enabled advertisers to create sophisticated remarketing lists using Google Analytics’ 250+ dimensions and metrics. Today, we’re excited to announce a deeper remarketing integration between AdWords and Google Analytics. A single...
Friday, 7 March 2014
The following is a guest post from John Koenig, CEO at Measureful.The democratization of data within organizations over the last few years has put data even more under the purview of marketers. This shift has created a necessary discipline in digital intelligence: data storytelling. Data storytelling strives...
Wednesday, 5 March 2014
The following was originally posted on the Inside AdWords blog.When you log in to AdWords Express today, you’ll notice that it’s now easier to find the information that’s important to you, whether you’re on your phone, tablet or laptop. After gathering feedback from AdWords Express users, we’ve redesigned the...
Tuesday, 4 March 2014
We’re excited to help digital marketers become more data savvy through the Analytics Academy. Initially launched in October of last year, our first course attracted more than 145,000 students - and more than 30,000 finished the course and earned a certificate of completion.That’s why today we’re excited to announce...
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