8 Custom Reports from the Google Analytics Solutions Gallery

The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner.New analysts have it easy these days. Back in my day, we have to walk uphill in the snow both ways to get decent enough web reporting. My first blush...

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New: AdWords Reports for App download campaigns

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a...

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Ensuring Data Accuracy with a Tag Management Policy

The following is a guest post from GACP Michael Loban, CMO at InfoTrust.The quality of the website analytics data we have is directly related to the tag management processes adopted by an organization. Most likely, you can remember days when the following incidents may have occurred:You find that one (or several)...

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Just Add AdWords

You've signed up for Google Analytics. And, you have an AdWords account. So why not link your AdWords account to your new Google Analytics account to get the most out of both services? If you already use AdWords to drive traffic, Google Analytics is the perfect instrument panel. ROI, Revenue per Click, and conversion rates correlated by search result position -- all right in front of you. Plus there...

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Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics

Watchfinder is a leading UK retailer of premium, pre-owned watches. The company was founded in 2002 as an online-only store selling watches from more than 80 premier manufacturers. Today, it has an annual turnover of £25 million and has recently opened a flagship boutique in the London Royal Exchange.Counting...

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Zillow uses Google Analytics Premium to make data-driven decisions

Google Analytics Premium lets Zillow grow and scale their company.“A host of functions at Zillow use Google Analytics every day… Marketing, business intelligence, design, engineering and usability are using it to drive product decisions, user experience decisions, and business decisions.” - Jeremy Wacksman, VP Marketing at ZillowZillow is the home and real estate marketplace that helps people share...

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