Improving Remarketing with Google Analytics: A UI Refresh and List Importing

Last year, we released a new, more powerful version of segmentation, supporting more robust user-centric analysis (recap here).Now you can achieve the full power of this enhanced segmentation in Remarketing with Google Analytics.With this overhaul (which is rolling out over the next two weeks), you can more easily...

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2014 Digital Analytics Association Awards For Excellence

It’s award season once again - Digital Analytics awards! The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals...

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Learn About Analytics From Googlers At These Upcoming Events

We’re excited to be well into 2014, another year marketers and businesses will make continued investments in Analytics education for their teams. With that, conference season continues to ramp up.Things are likely moving fast for you as well, so we wanted to make sure you were updated on some of the key industry...

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How the Analysis Exchange is helping Non-Profits make data-driven decisions

The following is a guest post from Eric Peterson, Senior Partner at Google Analytics Certified Partner Web Analytics Demystified.Summary: Web Analytics Demystified continues to advance the Analysis Exchange to help anyone, anywhere get “hand’s on” experience conducting analysis with Google Analytics in an effort to support non-profits worldwide. While thousands of non-profit organizations use...

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Richer Insights For B2B Marketing With Google Analytics

The following is a guest post from Google Analytics Certified Partner Feras Alhlou, Partner & Principal Consultant at E-Nor Inc.Marketers and sales professionals want to know who’s visiting their site, what content the target audience is consuming and what converts site visitors to paying customers. In...

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