Klarna tracks third-party iframe with Universal Analytics’ cookieless approach

Klarna is one of the biggest providers in Europe of in-store credit and invoice based payment solutions for the ecommerce sector. The company enables the end-consumer to order and receive products, then pay for them afterwards. Klarna assesses the credit and fraud risk for the  merchant, allowing the merchant...

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Wrangle Your Site Categories And Product Types With Content Grouping

Viewing your site content in logical groups is important for sites and businesses of all types. It lets you understand how different categories of products are working together and the buckets that generate the most revenue. Or, if you run a news site understand which categories are the hottest and most in demand. Some of you have been analyzing these things in the past via Advanced Segments but we...

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Using Universal Analytics to Measure Movement

The following is a guest post by Benjamin Mangold, Director of Digital & Analytics at Loves Data, a Google Analytics Certified Partner.Universal Analytics includes new JavaScript tracking code for websites and new mobile SDKs. But Universal Analytics is a lot more than that - it also gives us the Measurement Protocol, which allows us to send data to Google Analytics without the need to use the...

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How attribution modeling increases profit for Baby Supermall

"Attribution modeling changes everything."That's what Joe Meier of Baby Supermall told us recently.  If you're looking for alphabets or monkeys on your new baby bedding, Baby Supermall is the place to be. But those products have an unusually long buying cycle. "Our typical customer is a pregnant mother-to-be," says Meier. "They have months to make a decision."In this video, Meier describes how...

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Fairmont Gets Deeper Understanding of Social Interactions for Real Results

How do you improve social messaging for some of the world's most prestigious hotels? If you're Fairmont Raffles Hotels, you turn to Google Analytics. Fairmont is famous for its nearly 100 global luxury hotels, from the original Raffles Hotel in Singapore to the grand Empress Fairmont in Victoria, B.C.  The variety of the properties can make social impact tricky to measure, says Barbara Pezzi,...

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Google Analytics Dashboards for Quick Insights

The following is a guest post by Benjamin Mangold, Director of Digital & Analytics at Loves Data, a Google Analytics Certified Partner.Creating custom Google Analytics Dashboards is a great way to monitor performance and get quick insights into the success of key aspects of your websites and mobile apps....

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