My son is a LEGO enthusiast, and even though I don’t build that often, I am usually involved in the acquisition process of LEGO sets or digital goods. To quote a few, we build with bricks, plan with their software, play with their apps, buy through their website and consume content on their social profiles. Quite a lot of touch points with their brand, and that’s not all!On my side, I get very curious...
Wednesday, 27 November 2013
Tuesday, 26 November 2013
The following is a guest post contributed by Zoltán Bánóczy, founder of AALL Ltd. and the SUPERWEEK Conference series.In the fourth week of the New Year, many of us will enjoy the gorgeous view pictured below as the actual backdrop for one the year’s most exciting analytics conferences. Speakers hailing...
Monday, 25 November 2013
Intuit products like Quicken and TurboTax have been putting the power of numbers in the hands of users since 1983.Which is why we're so pleased that when Intuit wanted to boost the power of analytics for one of their own teams recently, they turned to Google Analytics Premium. The details are in our new case study, which you'll find here.The study has the full story of Intuit's Channel Marketing Team,...
Thursday, 21 November 2013
Today we’ve added many new secondary dimensions to standard reports, including the much-asked for Custom Dimensions.Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics. For example, a custom dimension can be used to collect friendly page names,...
Wednesday, 20 November 2013
The following post originally appeared on the DoubleClick Advertiser Blog.Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporting for each group of stakeholders. Often, this means spending time pulling and aggregating reports,...
Tuesday, 19 November 2013
Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue as an experiment objective. They both come as a great additions to websites that use AdSense for monetization. In this post I will go over the the AdSense Analytics integration...
Monday, 18 November 2013
"Tremendously useful." That's what Chris Bawden of the TechSmith Corporation says about Data-Driven Attribution.What is Data-Driven Attribution? Well, in August we launched a new leap in technology that uses algorithmic models and reports to help take the guesswork out of attribution. And it's available now to Google Analytics Premium customers around the world.Data-Driven Attribution uses statistical...
Friday, 15 November 2013
Last month, we launched the Analytics Academy, a new hub for all users to participate in free, online, community-based video courses about digital analytics and Google Analytics. We’re pleased to share more than 145,000 students signed up for the Academy. Our team is delighted so many are interested in advancing their skills as marketers, analysts and business owners. But the good news is that...
Tuesday, 12 November 2013
It wasn’t too long ago that we launched events and conversions in Google Analytics Real-Time reports. We’ve heard from many of you who are using Real-Time reporting to test changes to your site, create dashboards to monitor your traffic and goals, or make rapid decisions about what content to promote today. That’s...
Tuesday, 5 November 2013
Users prefer fast sites. And businesses benefit from it: faster sites tend to have lower bounce rates, increased customer satisfaction and better engagement. Site owners agree, and it shows in their actions taken to optimize site speed: we’re pleased to see from our own benchmarks over the last two years the...
Monday, 4 November 2013
The annual Digital Analytics Association (DAA) San Francisco Symposium is happening on November 12th and this year we are happy to host the event at Google’s San Francisco office. The theme this year is end-to-end data measurement and visualization and the DAA SF chapter has lined up industry leaders who...
Friday, 1 November 2013
To make it easy to navigate all the 270+ data points the Core Reporting API exposes, today we launched version 2 of the Dimensions and Metrics Explorer.Click to see the list view.This tool makes it easy to browse all of the dimensions and metrics, identify valid combinations, and get comprehensive definitions...
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