Data at your fingertips: A new version of the Google Analytics App for Android

At Google, we want to build tools that help you stay connected no matter where you are. Whether you’re in the boardroom, at a live event, or even during a day at the beach: having access to Analytics at your fingertips is important. That’s why we previously launched an Android app for Google Analytics that we’re...

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How Certain Affinity used Google’s Mobile App Analytics to improve game design

Certain Affinity, an experienced independent game developer has recently been working on their first mobile title, Age of Booty: Tactics. Age of Booty: Tactics is an asynchronous turn-based tactics game hybridized with a collectable card game. Certain Affinity wanted a solution enabling them to measure and analyze...

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Introducing an all-new DFA: DoubleClick Campaign Manager

The following post originally appeared on the DoubleClick Advertiser Blog.The phase of adolescence is a transitional one, and this year, on the 15th anniversary of DoubleClick for Advertisers (DFA) we find ourselves celebrating a big milestone: an entirely rebuilt campaign management platform for marketers and agencies, the coming of age of DFA. In June, we announced that DoubleClick Campaign Manager...

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'Access, Empower, Act' - Save the date for the 2013 Google Analytics Summit [#GASummit]

Our team is committed to keeping you at the bleeding edge of data. That's why we've continually made the content at our annual user summit more accessible. Last year we liveblogged the event on social and published a recap of key announcements. But we've heard you loud and clear: you want more. So we're excited...

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Google Analytics earns ISO 27001 certification

With infrastructure and services that include robust data protections for all customers, enterprises like Google are able to invest in security measures that might be challenging for businesses to attain on their own.  We’re pleased to announce that Google Analytics and Google Analytics Premium have earned the independent security standard ISO 27001 certification. As one of the world’s most widely...

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Learn From Googlers At These Upcoming Analytics Events

Fall is a busy time for the Google Analytics team. Conference season is in full swing, the Google Analytics summit is fast approaching and our product team is heads-down, focused on iterating and improving the product to create the future of Analytics. Things are likely moving fast for you as well, so we wanted...

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Monitoring & Analyzing Error Pages (404s) Using Analytics

I recently wrote a post on the Google Analytics + page about monitoring error pages on websites. The post was well received and generated a healthy discussion on Google+, so I decided to write a more detailed article on the subject here. First of all, what exactly is an error or 404 page? According to Wikipedia...

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Supporting A Modern Browsing Experience

To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013. We decided to do this to both accelerate the pace at which we can innovate new product features, and to facilitate adoption of newer web technologies in the design of the Google Analytics product. Our ultimate goal is to provide a superior...

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New Features In Google Analytics Content Experiments Platform

Analyzing data to gain insights into your business and marketing efficacy is just step one. Taking action on that data is the all too important next step. The Google Analytics team continues its focus on making analytics actionable with the latest additions to the Content Experiments Platform. Together, these...

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