Updates on Analytics Access Controls

We want to share an exciting update to the earlier post about the new Analytics access controls. As we mentioned in that earlier post, we have built a more powerful access-control system to help you better manage who on your team can access what entities in your Analytics accounts. These access controls...

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Choose AdSense: Make Money from Your Content

Not using AdSense yet?In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a special 10th Anniversary Hangout on Air  for prospective publishers. If you haven’t yet signed up for Google AdSense...

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Google Analytics on Google Developers Live

Ever wanted to learn more about Google Analytics APIs? Maybe even have someone talking to you about how to use them? Well, if you haven’t gotten a chance to tune in, we’re excited to present Google Analytics on Google Developers Live. Our Developer Relations team has been hard at work putting these together; we’ve done a few already, and also have some coming up that we’re excited about!We'll be doing...

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Introducing The New Google Analytics Metadata API

Google Analytics users can use the Core Reporting API to save time by building dashboards and automating complex reporting tasks. This API exposes over 250 data points (dimensions and metrics), and new data is added every few months. For many developers, it can be difficult to keep their applications up to date...

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Data-Driven Attribution: better investment decisions, better marketing outcomes

We've long known that the power of digital marketing is in its measurability. But measurability is only half the battle.  The other half is attribution — understanding how to allocate credit to your various marketing programs and appropriately recognize their impact on the customer journey.Over the past...

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Introducing Google Tag Manager for Mobile Apps & New Google Analytics Services SDK

Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point...

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BEST Practices: Google Analytics Conference

The following is a guest post contributed by Caleb Whitmore, founder of GACP Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast and aspiring mountaineer. BEST Practices: Google Analytics ConferenceBoston, September 19Seattle, November 14As a digital analytics firm, we obviously love...

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Easily A/B Test Your Website's Call-to-Action Using Content Experiments API

You may have seen our news about the launch of the Content Experiments API a few months ago, and we’re excited to share one of the ways it’s been used since the launch. SiteApps created an experiment to A/B test your website’s call to action using our Content Experiments API -- take a look at their post below...

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Obama for America uses Google Analytics to democratize rapid, data-driven decision making

For political campaigns large and small alike, time is of the essence when decisions need to be made. Having quick and easy access to actionable data was essential for President Obama’s data-driven re-election campaign in 2012.“To keep our digital teams agile, we needed to make consistent and comprehensive reporting...

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Google Analytics Launches Real Time API In Beta

When we first launched Real Time Analytics 2.5 years ago we set out to enable marketers to take real-time action against their data. Manually taking action and being informed about the immediate performance of your site is fantastic, however it’s not realistic to sit at your computer 24/7 and take advantage of...

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