Bid Adjustment Reporting in Google Analytics

Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage their ad campaigns...

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Digital Analytics Conference in Columbus, Ohio “Accelerates” Analytics Industry Knowledge

Join Web Analytics Demystified, a Google Analytics Certified Partner at ACCELERATE, their annual conference, held this year in Columbus, Ohio. This event will take place on September 26, 2013.ACCELERATE is an opportunity to learn from the best in the industry in a concise and efficient format. Speakers from FedEx,...

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How NRI Netcom uses Analytics to measure user engagement of responsive web design

The following was originally posted to the Analytics Japan blog.Google recommends responsive web design as a way of optimizing for smartphones and tablets. Responsive web design is a method of identifying the device based on the screen size and adjusting the design using CSS, while sharing one block of HTML across...

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Re-imagining Segmentation In Analytics To Help You Make Better Decisions, Faster

One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-to-use segment builder....

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Creating a Standard Data Layer for the Tag Management Industry

It’s been an exciting few months for Google Tag Manager. As referenced in our previous post this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that  Google Tag Manager will...

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Solving Tag Management Problems for Large Advertisers

Last year we launched Google Tag Manager to make it easier for marketers to use tools like analytics, conversion tracking and Remarketing without having to edit website code. Google Tag Manager lets marketers place a single tag (a tiny piece of javascript code) on their site, and then with our easy-to-use UI,...

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Introducing the Google Databoard: A new way to explore research

The following was originally posted to the Inside AdWords blog.It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make life a bit easier, we created the Databoard for Research Insights, which allows people to explore...

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40 New Data Points In Google Analytics API

p {font-size: 12px;} Over the past year we’ve added many new features to Google Analytics. Today we are releasing all of this data in the Core Reporting API! Custom Dimensions and MetricsWe're most excited about the ability to query for custom dimensions and metrics using the API. Developers can use custom dimensions...

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New AdWords Integration Platform

Advertisers like to see reports in Analytics which are fresh - reflecting their up-to-the-minute AdWords settings - and consistent with the AdWords reporting. Today, Google Analytics is excited to announce that it is rolling out a new AdWords integration infrastructure for our advertisers to realize these benefits. More importantly, the new integration is laying a foundation for adding new AdWords...

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Measure What Matters—A Better Approach to Social Attribution

Webinar on Tuesday 7/16Register for the webinar here.When it comes to web analytics, one of the biggest complaints from marketers has long been the lack of technology to measure the ROI of social media. Thanks to our exciting integration between Google Analytics and Wildfire by Google that was first announced...

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