Website Satisfaction By Google Consumer Surveys -- For Free

If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you can hear from your site visitors for free using Google Consumer Surveys.Website satisfaction...

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4 Ways To Win In Retail This 4th Of July With DoubleClick Search

The following post originally appeared on the DoubleClick Search blog.Ah, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the upcoming 4th...

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Webinar Video: Combined Power of AdWords and Analytics

Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and AdWords accounts (which is now even easier to do) and how to see Google Analytics data in AdWords as well as AdWords data in Google Analytics....

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Improving Analytics & AdWords Account Linking

Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties. By linking...

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Evaluate Marketing Spend Efficiency with our Conversion and Attribution Tools

You invest a lot to create your marketing campaigns, and it’s important to see how your spend impacts results. In addition to comparing the conversion performance of your marketing activities, you can now view your imported AdWords cost data directly in the Google Analytics Attribution Model Comparison Tool....

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How Rasmussen College Uses Analytics To Better Understand Prospective Students

Rasmussen College, founded in 1900, is a private, regionally accredited, career-focused college with 24 campuses in MN, ND, IL, WI, KS, and FL, and online throughout the nation. Rasmussen.edu provides prospective students with information about degrees and other credential programs offered at Rasmussen College,...

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Full Credit Measurement: Attribution with Google Analytics

As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives credit to...

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See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics

Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally,...

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Streamlining Google Analytics Administration Experience

We’re proud to announce the launch of a dramatically streamlined user experience for managing Google Analytics administrative settings! When visiting the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page. As we launch over the coming weeks, here’s what you’ll...

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Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords

Register for next week’s webinar: Register hereIn many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have...

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Webinar Video & Recap: Measuring Success in a Multi-Device World

Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.Watch the webinar video here to learn more about:Holistic, full-credit, and active measurementEveryday strategies...

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Google Analytics Becomes A Robust Testing Platform With Content Experiments API

Our Analytics API enables marketers and developers to experiment and build new tools powered by Google Analytics. Over the past year, we’ve listened to your feedback and made improvements to the API such as expanding data points available and integrating with Apps Script. Our goal is to provide the most flexible...

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Improving Google Analytics Dashboard Sharing

We’re happy to announce you can soon share and collaborate on Google Analytics dashboards!Dashboards give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you and your teammates can see and edit. Dashboard sharing is a nice complement to dashboard...

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