A version of this post originally appeared on the DoubleClick search blog.Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow. We’re excited to...
Tuesday, 30 April 2013
Thursday, 25 April 2013
Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s important...
Wednesday, 24 April 2013
The following is a guest post from Jeff Sauer, Vice President at Three Deep Marketing, a Google Analytics Certified Partner. Jeff writes often about Digital Marketing at his Jeffalytics Blog and he writes about Travel on his Free World Traveler blog. I have long compared Google Analytics to the slogan for...
Tuesday, 23 April 2013
Bonjour, guten Tag, & hola -- we’re expanding Google Analytics Premium to France, Germany and Spain. Google Analytics Premium is all the power and ease you expect from Google Analytics standard, plus extras that help larger businesses get the most from its robust capabilities. Google Analytics Premium provides...
Monday, 22 April 2013
Since launching Google Tag Manager last October, we’ve had the opportunity to work with lots of great clients and help them to become more agile marketers, boost their website speeds, reduce IT infrastructure headaches, and improve ROI for tagging related projects. We’ve seen impressive growth since the beginning...
Friday, 19 April 2013
Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. The event takes place on May 23rd in Stockholm. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations, such as VisitSweden and Resurs Bank, using the tool. Started in Stockholm 2011, based on an initiative by Outfox who gathered...
Thursday, 18 April 2013
The following is a guest post by the Analytics Team at Loves Data, a Google Analytics Certified Partner.Universal Analytics introduces a new set of Google Analytics features allowing businesses to gain a deeper and more strategic understanding of what’s capturing the attention of customers as they move from online...
Wednesday, 17 April 2013
Working as a practitioner in house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of questions...
Tuesday, 16 April 2013
The Dashboards feature in Google-Analytics is a great way to arrange a set of related custom widgets into a report you look at frequently (for example, see dashboards for a variety of use cases in our Solutions Gallery). Today we’re expanding dashboards’ functionality with four new real-time widgets that you...
Monday, 15 April 2013
At Google, we are passionate about speed and making the web faster. A faster web is better for both users and businesses - faster pages lead to better user experience and improved conversions.The Site Speed reports in Google Analytics give every website owner detailed data on the speed of their web pages, as...
Monday, 8 April 2013
The following is a guest post contributed by Caleb Whitmore, founder of Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast, and aspiring mountaineer.Join us on May 2nd in San Francisco to learn about the best practices for Google Analytics. At this interactive conference you will be...
Monday, 1 April 2013
We believe you should be able to access your Google Analytics data from wherever, whenever. And while yes, it’s pretty convenient to be able to export data to Google Spreadsheets or send a report to an email recipient with a few simple clicks, we recognize there are other ways people like to be able to share...
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