4 Improvements To Google Analytics Real-Time Reports

Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different...

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Improving The Activity Stream In Social Reports

We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. We’re introducing 2 new reports that make it easier to consume this data:Data Hub ActivityTrackbacksThe activity stream was previously...

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Expanding Universal Analytics into Public Beta

A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity. Back in October, we announced the limited beta release of Universal...

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Learn from Google at #SESNY 2013

SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know...

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Google Analytics Premium expands to Japan

Good news, or 良いニュース as they say in Japanese. We’re excited to announce that Google Analytics Premium is now available in Japan. Google Analytics Premium offers all the power and ease you expect from the standard version of Google Analytics plus extras that make it great for large businesses. With more processing...

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Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau

The following is a guest post by Shiraz Asif, Analytics Solutions Architect at E-Nor, a Google Analytics Certified Partner.Cohort analysis provides marketers with visibility into the behavior of a “class” of visitors, typically segmented by an action on a specific date range. There are many applications and businesses...

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Enhancing Google Analytics Access Controls

Today we’re excited to announce that enhanced user-access control lists are coming to Google Analytics. Google Analytics users have long been requesting more fine-grained control over access to various parts of their accounts. We listened, and we're delivering that control over the coming weeks.Recap of the current...

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Learn About the 7 Factors of Bid Optimization

A version of the following post originally appeared on from the DoubleClick Search blog.At DoubleClick Search we know that search marketing has expanded dramatically in scale and complexity over the years, and today, large search campaigns may be difficult to manage using manual methods alone. As such, marketers...

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