5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement

When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable.A crash can actually represent a great opportunity to improve an app and one...

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Understand Updates To Your Account With Change History

Have you ever wanted to learn more about changes made to your Google Analytics account, wanted to refresh your memory as to when a particular profile setting was changed, or wondered who on the team made a goal change? Now, all of that is possible with the launch of Change History.What it doesChange History presents...

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Are you a Datavore? Insights on the use of online customer data in decision-making

The following is a guest post contributed by Hasan Bakhshi and Juan Mateos-Garcia who work at Nesta, an independent charity based in London. Nesta’s mission is to help people and organizations bring great ideas to life by providing investments and grants, and mobilizing research, networks and skills.We surveyed 500 of the UK's companies that were actively online and promoting their products....

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Upgrade To The Next Generation Mobile App Analytics Platform

Spring is coming right around the corner and it's never a bad idea to get a head start on your spring cleaning! The same goes for your mobile app analytics solution. Have you switched over to our new Mobile App Analytics Platform (v2) yet? The benefits are numerous:A more powerful mobile SDKWe are providing a...

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Multi-Currency E-Commerce Support In Google Analytics

We’ve listened to your feedback and have heard the requests loud and clear: E-Commerce should support multiple currencies. We’re pleased to announce the launch of this feature which will be rolling out to all users over the next few weeks. Multi-Currency support for eCommerce provides Google Analytics users...

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Verify Your Measurement Setup With Tag Assistant

Google Analytics is, at its core, a simple and powerful tool. But once you start to customize the code to take advantage of all the flexibility available you may find yourself needing some help troubleshooting a nagging issue. A new Chrome Extension created by engineers here at Google hopes to make troubleshooting...

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Google Tag Manager: Implementation webinar video, cheat-sheet, and Q&A

Last Tuesday, we held a webinar on the technical implementation of Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags, freeing up webmaster time while providing users with more reliable data and insights. This technical session includes a more in-depth look than our...

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Win moments that matter in 2013 with Learn with Google webinars

A version of the following post originally appeared on the Inside AdWords Blog.What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. By tapping into technology that works...

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Optimize Your Website with SiteApps and GA

Google Analytics excels at collecting an incredible amount of information about how visitors interact with the web and mobile properties of its users. This data provides marketers and analysts who know what they’re looking for with with an incredibly powerful platform to understand what’s working and what’s not. To those who aren’t sure what they’re looking for though, all of this information can...

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