Last Wednesday we held a webinar on Remarketing with Google Analytics. We launched this feature earlier this year to help you reconnect with your site visitors in relevant ways. Remarketing with Google Analytics lets you show ads to website visitors who have shown an interest in your site as they browse other sites on the Google Display Network (GDN). So you can reach the right audience with the right...
Wednesday, 19 December 2012
Tuesday, 18 December 2012
Businesses collect and rely on data that exists in silos across the web - from site analytics to inventory numbers, social media to sales data, there’s more important data available today than most are able to aggregate and analyze themselves.SumAll is a connected data platform that enables business operators...
Thursday, 13 December 2012
With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing are running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. Sadly, many sites leave visitors frustrated - losing potential customers. However, the advantage of your online storefront is that you can understand where...
Wednesday, 12 December 2012
The following is a guest post from Ellie Fields. Ellie is the Director of Product Marketing at Tableau Software, responsible for new product launch, industry solutions and Tableau's community. Her data geek credentials come from time served in technology and finance companies. She works with people from all over the world who are trying to tell stories with data, from journalists to hospitals...
Tuesday, 11 December 2012
One of the most complex challenges that marketers face is managing the effective segmentation of their user base. Each of their target audiences has a different set of preferences and the process of creating campaigns based on intuition just isn't effective.UserReport is an on-site survey tool that integrates...
Friday, 7 December 2012
A little over a year ago we launched Google Analytics Premium to help better meet the needs of our enterprise users. In that time we’ve been happily surprised by the warm reception and how companies have been using Google Analytics Premium to look at data in a new way. Below is a case study from Gilt, on...
Thursday, 6 December 2012
One of our favorite features of Google Tag Manager is the ability to add new tags to your site using a tag template instead of copying-and-pasting code — and we’ve just made tagging even easier with several new built-in tag templates. Just add a few key details to the template, and Google Tag Manager will automatically generate the correct code.We’ve teamed up with a variety of companies to provide...
Guest author Ashraf Chohan works at the Government Digital Service (GDS), part of the UK Cabinet Office. Originally posted on the Google Apps Developer Blog by Arun Nagarajan.Recently, when we were preparing the launch of GOV.UK, my team was tasked with creating a series of high-level metrics reports which...
Wednesday, 5 December 2012
This summer, we launched Remarketing with Google Analytics, a new way to take advantage of the data you have in Google Analytics and use it to improve your campaign performance. Remarketing lets you reconnect with site visitors and show them ads that are tailored to their interests across the Google Display Network. This makes ads on the web more relevant for consumers while helping to improve your...
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