Over the next few weeks, we’re offering four opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the...
Wednesday, 31 October 2012
Tuesday, 30 October 2012
Google Analytics has been a great place to analyze the performance of your Google advertising programs, but a piece of the puzzle has been missing: analyzing return on investment across all your digital channels. That’s why we’re happy to announce our new Cost Data Import tool, now available in public beta. This tool allows Google Analytics users to import their cost data from any digital source --...
Last year, we launched Multi-Channel Funnels, giving marketers insight into how customers interact with multiple touch points prior to conversion. Since then, we’ve begun to see a great shift in the industry, as marketers move away from simple, last click attribution, toward a more holistic picture of how digital...
Monday, 29 October 2012
Every year, Google Analytics Certified Partners and Premium customers descend upon Mountain View for our annual summit. Google Analytics team members share a glimpse into the future of Analytics, and GACPs network and share ideas. Previously what happens at the summit stays at the summit. But starting this year...
A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of hashed data, it’s an enormous challenge, but also an incredible opportunity. Measurement today is evolving from technology that counts...
Friday, 26 October 2012
The following is a guest post contributed by Josh Braaten, Senior Online Marketing Manager at Rasmussen College, Google Analytics enthusiast, and avid content scientist.Conversion is rarely straightforward, especially for products or services with lengthy or complicated buying cycles. Working for a college has...
Thursday, 25 October 2012
With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research we conducted with ClickZ) measuring...
Tuesday, 23 October 2012
The following is a guest post contributed by Google Analytics Certified Partner Daniel Waisberg.Think about your business as a train. It has a locomotive and several wagons, each with its own function and importance (e.g., a restaurant wagon, a restroom wagon, and a luggage wagon). Now, let's say Google...
Wednesday, 17 October 2012
(Update: Please note that this rollout will be happening over the next couple of weeks so be patient with us as we ramp this feature up.) Last year we announced the beta launch of Real Time Analytics. We knew it would be an addictive feature but we were blown away seeing the growth and usage. In fact, we...
Wednesday, 3 October 2012
A version of the following post originally appeared on the Inside AdWords Blog.Google Analytics users already know how useful it is to analyze advertising and web data together. Now we’re making it possible to use your Google Analytics data right in AdWords. After setting up AdWords to import your Google Analytics data, you’ll have access to key metrics like Bounce Rate, Pages Per Visit, and...
Monday, 1 October 2012
Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern...
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